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5 Tips to Achieve Measurable Results From Direct Mail Marketing Campaigns

In Marketing, Targeted Marketing, By Lynn Pechinski

Direct mail marketing is much more than (though can include) sending out a postcard or a catalog. These days, a successful direct mail marketing campaign is one that’s integrated across your marketing channels, is designed to evoke a response, and delivers a personal experience for the recipient. There are more options available for direct mail than ever before – from …

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Six Proactive Marketing Tips to Drive Your Business

In Marketing, By Lynn Pechinski

Proactive marketing provides a win-win for both company and customer. By anticipating what customers want, how best to reach them, and through what channels they’re seeking information, a business can be more effective in gaining and retaining them. Moreover, those companies set themselves apart from competitors who aren’t doing their research and thus cannot foresee present (and future) needs. Our …

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Website Optimization: 5 Ways to Improve Your Online Presence So People Can Find You

In Internet Marketing, SEO, By Lynn Pechinski

Building and maintaining your online presence requires an understanding of what’s at stake if you don’t do it. If your website isn’t optimized to be seen by search engines, your customers can’t find you. If your company isn’t actively engaging with people on social media, you’re losing opportunities to create a fan base and get referrals. If your business isn’t …

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It’s Showtime! Developing an Effective Video Marketing Strategy

In Internet Marketing, Video, By Lynn Pechinski

Whatever the size of your business, if you have an online presence, video marketing should be part of your overall marketing strategy. When properly written, directed, and produced, videos can help you boost product and brand awareness while  showcasing your products and services across a variety of video streaming platforms. Videos are a great way to get your message across …

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Marketing, Branding and Building Relationships: Why Relationship Marketing Builds Your Brand

In Marketing, By Lynn Pechinski

In business, trust is everything. Your company’s ability to build trust, credibility, and loyalty is one of the most effective ways to turn customers into lifelong fans who will “sell” your company to others. Relationship marketing consists of strategies to bring a prospective customer into conscious awareness of your company all the way through creating a customer for life who …

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PRESS RELEASE – Lynn Pechinski to Present Live Seminar at PPAI’s Expo East 2016

In Awards and Recognition, By Lynn Pechinski

PRESS RELEASE FOR IMMEDIATE RELEASE Tuesday, January 12, 2016 1st Straw Marketing & Promotions is honored to announce that Lynn Pechinski, President, has been chosen to present a live seminar at PPAI’s Expo East 2016 Conference in March. Title: How to Get Your Website to Show Up When People Search for What You Offer Date: Saturday, March 19, 2016 Time: 10:00-11:00 …

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Do You Know Your Business? Try Doing a SWOT Analysis

In Business, Marketing, By Lynn Pechinski

Do you really know your company? Business success is a combination of both internal and external forces, and it’s critical that you know what those forces are and how they shape your business. Performing a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) for your company can show you assets and liabilities you may not have been aware of. Knowing your …

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Crafting Compelling Content: The Value of Effective Copywriting

In Marketing, SEO, By Lynn Pechinski

The importance of effective copywriting in all forms of marketing communication cannot be understated. When done well, it can boost your SEO and increase your customer base. Your copy should inform and resonate with your reader, telling the story of who you are, why you stand apart from your competition, how your products or services can solve the reader’s problem, …

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Quality or Quantity? How to Increase Website Visibility With Trustworthy Links

In Internet Marketing, SEO, By Lynn Pechinski

Link building is a hot topic in SEO. The general wisdom is that links equal visibility to search engines – and they can improve your page ranking when you follow best practices in building them. Links on your website should provide meaningful, helpful content to your readers. They should provide useful and relevant information. Your links should not be broke,n or redirect the …

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Second Verse Same As the First: How to Improve Your Website’s Visibility

In Internet Marketing, SEO, By Lynn Pechinski

Duplicate content – posting the same or similar content in multiple places around the internet – can damage your website’s SEO, reducing its visibility in search results by lowering its page ranking. Learn more about the consequences of using duplicate content and how to avoid it: http://ezinearticles.com/?Second-Verse-Same-As-the-First:-How-to-Improve-Your-Websites-Visibility&id=9250939