SWOT analysis chart

Do You Know Your Business? Try Doing a SWOT Analysis

In Business, Marketing by Lynn Pechinski

Do you really know your company? Business success is a combination of both internal and external forces, and it’s critical that you know what those forces are and how they shape your business. Performing a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) for your company can show you assets and liabilities you may not have been aware of. Knowing your prospects for growth and anticipating obstacles to your success can help you chart a clearer path to reach your business goals. It becomes a roadmap to your success! In our latest LinkedIn Pulse post, we have outlined the process for you and have provided some examples for each category, to get you started: https://www.linkedin.com/pulse/article/do-you-know-your-business-try-doing-swot-analysis-lynn-pechinski