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5 Tips to Achieve Measurable Results From Direct Mail Marketing Campaigns

In Marketing, Targeted Marketing by Lynn Pechinski

Direct mail marketing is much more than (though can include) sending out a postcard or a catalog. These days, a successful direct mail marketing campaign is one that’s integrated across your marketing channels, is designed to evoke a response, and delivers a personal experience for the recipient. There are more options available for direct mail than ever before – from …

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Cross-Media Marketing: Taking Direct Mail to the Next Level

In Internet Marketing, Marketing, Targeted Marketing by Lynn Pechinski

Many consumers equate a direct mail piece with another item to toss into the recycle bin. But direct mail, when integrated with a well-designed cross-media marketing campaign, can be integrated with a business’s online marketing strategy to become a powerful tool to generate qualified leads and to convert those leads into sales. It’s more than creating and maintaining online presence …

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Connect & Inform With Clients and Prospects: Effective Email Marketing in Seven Steps

In Business, Marketing, Targeted Marketing by Lynn Pechinski

Email marketing is an effective way to keep in touch with your existing customers, prospects, and networking contacts. When partnered with a strong inbound marketing program (including local SEO and social media), it’s a When partnered with a strong inbound marketing program (including local SEO and social media), it’s a great tool to generate new leads and revenue, thereby growing your …

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QR Codes

In Targeted Marketing by Lynn Pechinski

[box type=”titled-box” title=”The Quick Response Code” variation=”blue”] If you haven’t seen it yet, you’ll see it everywhere after you read this. Truly a marketing innovation: The “Quick Response Code” or “QR Code” for short — Many believe will change the world of marketing completely! A QR code is a barcode that anyone can scan, most likely from their Smartphone, immediately …

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Men’s & Women’s Styles

In Targeted Marketing by Lynn Pechinski

[box type=”titled-box” title=”Companion Brands for Men & Women” variation=”blue”] Men’s shirts are shaped straight through the torso with the shoulders slightly sloping down from the collar and the sleeve sloping down at an angle. Basic fit considerations are fit at the neck, shoulder and sleeves. Men’s sleeve lengths are offered short or long sleeves down to the wrist. Men’s short …

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Current Apparel Buzz Words

In Targeted Marketing by Lynn Pechinski

[box type=”titled-box” title=”Performance Apparel and Performance Brands” variation=”blue”]What is your garment going to be doing? How will it be used? Begin with the end in mind. Corporate buyers and non-profit groups are now looking for form and function as a key consideration 100% Cotton is sharing the spotlight with many synthetic fabrics. Performance apparel has many attributes: Anti wrinkle, anti …