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Google’s Updated Search Quality Evaluator Guidelines: What You Need to Know

In SEO by Lynn Pechinski

In July 2018, Google updated its Search Quality Evaluator Guidelines. These guidelines affect how Google rates the quality of the web page. Some of the changes are significant, especially as they relate to content quantity, quality, and credibility. Our latest LinkedIn Pulse article highlights some of the most relevant changes regarding content and content creators. Make sure you are doing …

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What You Need to Know about the Latest Google Speed Update

In SEO by Lynn Pechinski

In its ongoing efforts to improve the user search experience, Google rolled out its “Speed Update” in early July 2018 to emphasize the importance of page loading speeds on page ranking on mobile devices. Since most people conduct searches from their smartphones or tablets, it’s a logical move, since page loading speed was previously only a ranking factor for desktop searches. What …

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How Citation Can Help Website Visibility

In SEO by Lynn Pechinski

The word “citation” has several meanings, but the meaning you need to understand is that which pertains to search engine optimization (SEO). If you are a business owner with an online presence, using citation to boost your website’s visibility is essential. My latest LinkedIn Pulse article discusses what citation is, why it’s important for your business, and how to do …

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Keyword Research: Key Steps to Greater Website Visibility

In SEO by Lynn Pechinski

An important factor in website optimization – boosting your page ranking on the search engines – is incorporating keywords that closely match the terms your business’s target customers are searching for. Choosing the right keywords is the result of careful keyword research. Though this process of selecting keywords may sound highly technical, it doesn’t have to be. Our latest LinkedIn Pulse …

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What You Should Know About Google Possum

In News, SEO by Lynn Pechinski

In its ongoing quest to improve the user experience, Google rolled out a new algorithm update in late September. SEO insiders are referring to it as “Possum”, and it appears to be primarily affecting local rankings. Part of this results from the seeming separation of organic and local search results, which should benefit local businesses but may mean more page …

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How NOT to Do SEO: 7 Common Mistakes to Avoid

In SEO by Lynn Pechinski

We hear a great deal about SEO – what it is, what it means for your business, and how to do it. But, how can you be confident that your efforts to boost your website visibility are working for you and not AGAINST you? Whether you outsource your SEO services or handle them in-house, you need to make sure you’re …

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7 Ways to Use PDFs to Boost Your SEO

In Copywriting & Design, SEO by Lynn Pechinski

There are good reasons to use PDFs on your website – whether it’s a white paper to download, a form to complete, or a catalog to browse through offline. Did you know that PDF documents can be searched and indexed by the search engines, just like a webpage can? Knowing this will allow you to create PDFs for your website …

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What You Need to Know About “Accelerated Mobile Pages” (AMP): It’s About Speed

In Internet Marketing, SEO by Lynn Pechinski

Google’s push toward innovation and their emphasis on improving the user experience continues with the rollout of Accelerated Mobile Pages (AMP). Launched last week, AMP is a slimmed-down version of HTML that allows for faster loading of web pages on mobile devices. It’s believed to be Google’s response to Facebook’s “Instant Articles”. Many other social media companies are part of …

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Website Optimization: 5 Ways to Improve Your Online Presence So People Can Find You

In Internet Marketing, SEO by Lynn Pechinski

Building and maintaining your online presence requires an understanding of what’s at stake if you don’t do it. If your website isn’t optimized to be seen by search engines, your customers can’t find you. If your company isn’t actively engaging with people on social media, you’re losing opportunities to create a fan base and get referrals. If your business isn’t …