Proactive marketing provides a win-win for both company and customer. By anticipating what customers want, how best to reach them, and through what channels they’re seeking information, a business can be more effective in gaining and retaining them. Moreover, those companies set themselves apart from competitors who aren’t doing their research and thus cannot foresee present (and future) needs.
Our latest article highlights the differences between proactive and reactive marketing models. In it, we also provide six practical tips for putting together a proactive marketing strategy that will create awareness of your company, widen your customer base, and generate a wave of referrals.