Marketing, Branding and Building Relationships: Why Relationship Marketing Builds Your Brand

In Marketing by Lynn Pechinski

In business, trust is everything. Your company’s ability to build trust, credibility, and loyalty is one of the most effective ways to turn customers into lifelong fans who will “sell” your company to others. Relationship marketing consists of strategies to bring a prospective customer into conscious awareness of your company all the way through creating a customer for life who can generate referrals. Our latest LinkedIn Pulse article details why relationship marketing is vital to your business’s success, and provides practical advice for how to do it: