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Crafting Compelling Content: The Value of Effective Copywriting

In Marketing, SEO by Lynn Pechinski

The importance of effective copywriting in all forms of marketing communication cannot be understated. When done well, it can boost your SEO and increase your customer base. Your copy should inform and resonate with your reader, telling the story of who you are, why you stand apart from your competition, how your products or services can solve the reader’s problem, and what actions you specifically want your reader to take. Crafting the compelling message means knowing your target customer and how best to reach them, in terms of both providing relevant content as well as distributing that content in the manner that readers prefer (e.g., blog, email). Our latest article on LinkedIn Pulse discusses all of this, and more: