Link building is a hot topic in SEO. The general wisdom is that links equal visibility to search engines – and they can improve your page ranking when you follow best practices in building them. Links on your website should provide meaningful, helpful content to your readers. They should provide useful and relevant information. Your links should not be broke,n or redirect the visitor to spammy or otherwise disreputable sites. Above all, the links you provide should help boost your ranking and establish your website’s trust, authority, and credibility.
For more information about quality link building – and what to avoid, read on: https://www.linkedin.com/pulse/article/quality-quantity-how-increase-website-visibility-links-lynn-pechinski