direct mail envelope

5 Tips to Achieve Measurable Results From Direct Mail Marketing Campaigns

In Marketing, Targeted Marketing by Lynn Pechinski

Direct mail marketing is much more than (though can include) sending out a postcard or a catalog. These days, a successful direct mail marketing campaign is one that’s integrated across your marketing channels, is designed to evoke a response, and delivers a personal experience for the recipient. There are more options available for direct mail than ever before – from email and social media to video and personalized URL (PURL) mailings. You can use the 5 tips outlined in our most recent article to create an effective direct mail marketing campaign that will spread your message to a wider audience and generate leads: