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In Business, Marketing, Marketing & Business Development, News, Promotional Marketing, Targeted Marketing by Lynn Pechinski

I watched a video published by a vendor about how their company was born. This is a family business, an apparel and textile supplier that is devoted to corporate responsibility and community support. During the pandemic they shifted some of their focus to offer products for personal protection. You can learn a lot about how to do business by watching …

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Four-Color Process and Spot Color Printing

In News by Lynn Pechinski

Printing is often considered complicated for people who don’t work with printers regularly. Some of the most often asked questions are about printing in full color versus spot color; printing digitally versus offset printing. When printing on paper or the ubiquitous tee shirt, what is the best option for a branding or promotional event project? Many times the artwork graphics …