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Four-Color Process and Spot Color Printing

In News by Lynn Pechinski

Printing is often considered complicated for people who don’t work with printers regularly. Some of the most often asked questions are about printing in full color versus spot color; printing digitally versus offset printing. When printing on paper or the ubiquitous tee shirt, what is the best option for a branding or promotional event project? Many times the artwork graphics …

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Google’s Updated Search Quality Evaluator Guidelines: What You Need to Know

In SEO by Lynn Pechinski

In July 2018, Google updated its Search Quality Evaluator Guidelines. These guidelines affect how Google rates the quality of the web page. Some of the changes are significant, especially as they relate to content quantity, quality, and credibility. Our latest LinkedIn Pulse article highlights some of the most relevant changes regarding content and content creators. Make sure you are doing …

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What You Need to Know about the Latest Google Speed Update

In SEO by Lynn Pechinski

In its ongoing efforts to improve the user search experience, Google rolled out its “Speed Update” in early July 2018 to emphasize the importance of page loading speeds on page ranking on mobile devices. Since most people conduct searches from their smartphones or tablets, it’s a logical move, since page loading speed was previously only a ranking factor for desktop searches. What …

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How Citation Can Help Website Visibility

In SEO by Lynn Pechinski

The word “citation” has several meanings, but the meaning you need to understand is that which pertains to search engine optimization (SEO). If you are a business owner with an online presence, using citation to boost your website’s visibility is essential. My latest LinkedIn Pulse article discusses what citation is, why it’s important for your business, and how to do …

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Branding for Cybersecurity: Promote Your Business and Help Protect Your Clients’ Online Privacy

In Promotional Marketing by Lynn Pechinski

Cybersecurity is a hot topic right now. There are a number of promotional products that can help keep computer users safe and secure while reinforcing your brand. When your customers use these products every day, they think of your business and what you have to offer them. Our latest LinkedIn Pulse article discusses the dangers of cyber attacks and outlines products that …