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Beyoncé the Marketer

In Marketing by Lynn Pechinski

Beyoncé’s Marketing Buzz When I suggest people use a blog to improve their online visibility, I get some sour reactions. Mostly I hear excuses such as, “I don’t have time and I can’t write.” How can we make it easier? It’s easier than you might think. Reflect on what happens in your everyday life and consider your unique perspective. Take …

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MARKETING SECURITY
AVERT DISASTER – PROTECT YOUR ONLINE BRAND

In Internet Marketing by Lynn Pechinski

Online marketing for businesses and non-profits is critical to success. No longer is it just a website; it is the whole online brand. If the goal of your company or non-profit organization is to generate leads, then you must have a plan that you can implement across several platforms to increase visibility through effective branding. The strategy is to create …

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The “Eyes” Have It:
Eyeball Marketing

In Internet Marketing by Lynn Pechinski

Giving seminars is a great lead generator and learning experience. Here is one of the great questions that came up in a recent seminar I presented: Where do people look at on the search engine results page? A MiraMetrix© eye tracking study was done by SEOmoz to reveal what viewers are looking at on their screens. We can see on …

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Helping Others Helps Us
Grow and Succeed

In Business, News by Lynn Pechinski

One of the missions of our marketing firm is to help businesses and non-profits make more money, address a challenge or create a surplus in fundraising to do their good works. When our clients do well, we do well. We help others. Our helping hand extends into the community. We donate our goods and our time. We also provide opportunities …

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Google’s “Carousel” is the New Look of Your Online Searches

In Internet Marketing by Lynn Pechinski

  “If you don’t like the weather… now, just wait a few minutes.” – Mark Twain Mark Twain’s famous quote about the weather reminds me of the constantly changing Internet. Let’s look at the recent changes to SERP (Search Engine Results Page). The SERP is the page returned when you do a search in Google/Yahoo/Bing for a word or a …

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Don’t Let Google Penguin
Leave You Out In The Cold

In Internet Marketing by Lynn Pechinski

[box type=”titled-box” title=”Don’t Let Google Penguin Leave You Out In The Cold” variation=”blue”] When Google released its Penguin algorithm update in April 2012 (a 4th update published June 3rd of this year), the company continued their efforts to increase the quality of search engine results by further eliminating web sites which violate their Webmaster Guidelines. Specifically, Penguin seems to focus …

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The Story Exchange

In Awards and Recognition by Lynn Pechinski

The Story Exchange is the premier media organization dedicated to telling the personal and professional stories of women who have started their own businesses, social enterprises and non-profits. An independent, 501(c)(3)—non-profit video initiative and digital platform that aims to increase the exposure and understanding of entrepreneurial women around the world. Their mission is to teach the importance of role models, and …

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Marketing as an Investment Rethinking Marketing for Accounting Firms

In Business by Lynn Pechinski

At my professional Leads Group meeting this week, I asked my colleague Tom about using his strategic alliances as referral sources. His industry is Business Services, payroll and the many ancillary services payroll companies offer. He was talking about accounting firms. Tom sent me an enlightening article, The Top 10 concerns of CPA Firms published by AICPA (American Institute of …

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Why “Do” Local SEO?

In Internet Marketing by Lynn Pechinski

Answer: To Get More Visibility, More Leads and More Business! SEO, or search engine optimization, can help businesses improve their rankings on major search engines such as Yahoo, Google and Bing. Local SEO is the process of registering your business with as many local search engines as possible so that your company can be found by potential customers within a …