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The “Eyes” Have It:
Eyeball Marketing

In Internet Marketing by Lynn Pechinski

Giving seminars is a great lead generator and learning experience. Here is one of the great questions that came up in a recent seminar I presented: Where do people look at on the search engine results page? A MiraMetrix© eye tracking study was done by SEOmoz to reveal what viewers are looking at on their screens. We can see on …

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Helping Others Helps Us
Grow and Succeed

In Business, News by Lynn Pechinski

One of the missions of our marketing firm is to help businesses and non-profits make more money, address a challenge or create a surplus in fundraising to do their good works. When our clients do well, we do well. We help others. Our helping hand extends into the community. We donate our goods and our time. We also provide opportunities …

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Google’s “Carousel” is the New Look of Your Online Searches

In Internet Marketing by Lynn Pechinski

  “If you don’t like the weather… now, just wait a few minutes.” – Mark Twain Mark Twain’s famous quote about the weather reminds me of the constantly changing Internet. Let’s look at the recent changes to SERP (Search Engine Results Page). The SERP is the page returned when you do a search in Google/Yahoo/Bing for a word or a …

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Don’t Let Google Penguin
Leave You Out In The Cold

In Internet Marketing by Lynn Pechinski

[box type=”titled-box” title=”Don’t Let Google Penguin Leave You Out In The Cold” variation=”blue”] When Google released its Penguin algorithm update in April 2012 (a 4th update published June 3rd of this year), the company continued their efforts to increase the quality of search engine results by further eliminating web sites which violate their Webmaster Guidelines. Specifically, Penguin seems to focus …

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The Story Exchange

In Awards and Recognition by Lynn Pechinski

The Story Exchange is the premier media organization dedicated to telling the personal and professional stories of women who have started their own businesses, social enterprises and non-profits. An independent, 501(c)(3)—non-profit video initiative and digital platform that aims to increase the exposure and understanding of entrepreneurial women around the world. Their mission is to teach the importance of role models, and …

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Marketing as an Investment Rethinking Marketing for Accounting Firms

In Business by Lynn Pechinski

At my professional Leads Group meeting this week, I asked my colleague Tom about using his strategic alliances as referral sources. His industry is Business Services, payroll and the many ancillary services payroll companies offer. He was talking about accounting firms. Tom sent me an enlightening article, The Top 10 concerns of CPA Firms published by AICPA (American Institute of …

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Why “Do” Local SEO?

In Internet Marketing by Lynn Pechinski

Answer: To Get More Visibility, More Leads and More Business! SEO, or search engine optimization, can help businesses improve their rankings on major search engines such as Yahoo, Google and Bing. Local SEO is the process of registering your business with as many local search engines as possible so that your company can be found by potential customers within a …

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Lynn – CAS Certified

In Awards and Recognition by Lynn Pechinski

In June 2013 Lynn received the CAS designation. The PPAI Awards and Recognition Program celebrates creative excellence throughout the promotional products industry. With awards recognizing everything from Distinguished Service and Hall of Fame careers to great websites, outstanding customer service and everything in between, PPAI Awards winners embody excellence. The Certified Advertising Specialist (CAS) designation is awarded to professionals in …

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From Cutting Edge to Obsolete in 6 Years: Are you Staying Current?

In Business by Lynn Pechinski

There was a network news story yesterday announcing the retirement of Apple’s support for the first- generation iPhone. In six short years, this huge innovation in communication has almost completely transformed many of our lives and culture. The strength of the Apple brand and the subsequent launches of improvements on this technological marvel have been the subject of both scrutiny …