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Protect Your Brand by Trademarking Your Logo

In Business by Lynn Pechinski

Trademarking your logo is important when you want to protect your brand. When you’ve worked hard to create a logo or a tagline that reflects who you are and what you do, the last thing you want is to find that another individual or entity is using some or all of its elements without your permission. There is a process …

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Do You Know Your Business? Try Doing a SWOT Analysis

In Business, Marketing by Lynn Pechinski

Do you really know your company? Business success is a combination of both internal and external forces, and it’s critical that you know what those forces are and how they shape your business. Performing a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) for your company can show you assets and liabilities you may not have been aware of. Knowing your …

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Have You Developed Your Marketing Plan for 2016?

In Business, Marketing by Lynn Pechinski

All of the giants of industry are putting their marketing plans and budget together now. It is essential to have a well thought-out marketing plan that is proactive, not reactive. A marketing plan without a firm foundation merely sways in the breeze, with decisions being made willy-nilly about each shiny and novel marketing opportunity that is pitched by a company …

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Google My Business is Deactivating Outdated Listings July 28th. Act Now to Maintain Your Listing!

In Business, Internet Marketing by Lynn Pechinski

Google My Business, launched just over a year ago and integrated with all other Google services, gave businesses the opportunity to be easily searchable across multiple Google platforms (Maps, Google Search, and Google+, for example). It allowed customers to write reviews, gain accurate information about a business and its location, and interact with the business in real time. Many businesses, …

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Connect & Inform With Clients and Prospects: Effective Email Marketing in Seven Steps

In Business, Marketing, Targeted Marketing by Lynn Pechinski

Email marketing is an effective way to keep in touch with your existing customers, prospects, and networking contacts. When partnered with a strong inbound marketing program (including local SEO and social media), it’s a When partnered with a strong inbound marketing program (including local SEO and social media), it’s a great tool to generate new leads and revenue, thereby growing your …

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Google Mobilegeddon 2015: The Aftermath

In Business, Internet Marketing by Lynn Pechinski

On April 21, 2015, Google rolled out its latest algorithm, designed to use a web site’s “mobile-friendliness” when determining its page ranking. This was an expansion, Google said, of its 2013 algorithm change adversely affecting responsive web pages with faulty redirects and other “not-ready-for-smartphone” errors. Since that time, mobile-only searches have increased, surpassing desktop searches in 2014. Google seeks to …

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MAD MEN EPISODE (IRL):
Setting a Marketing Budget for Your Business,
Big or Small (SMBs: Pay Attention!)

In Business, News by Lynn Pechinski

According to the Chief Marketer online newsletter posted this week, Procter & Gamble is cutting its marketing spending by $1 billion in five years. That’s $200 million per year! How will this really play out? According to P&G’s 2014 annual report, net sales are $83 billion with net earnings of $11.6 billion. Cutting $200 million is less than ¼ of 1%. The …

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FROM LAST STRAW TO 1ST STRAW:
THE CONCEPTION OF MY COMPANY

In Business, News by Lynn Pechinski

“How did you come up with your company’s name?” This is a question I’ve been asked frequently over the years. Well, it’s actually a pretty interesting – and meaningful – story. My work history includes many years employed by several Fortune 500 companies, leaving when the coast-to-coast traveling became too much, and then settling into the local business community. I …

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Tis the Season for Looking Back and Planning Ahead:
Creating Your Essential End-of-Year Marketing Checklist

In Business, Marketing by Lynn Pechinski

We are fast approaching the end of 2014, and while we write our company holiday cards and order those last-minute client gifts, we should also be developing our marketing plan for 2015 (if we haven’t done so already). To make this a successful year, we need to review our “Ghosts of the Marketing Year Past” so our business can continue …

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How Outsourcing Your Marketing
Team Can Save You Time,
Money and Risk

In Business, Marketing by Lynn Pechinski

Businesses of all sizes need not just a marketing plan, but also a sure-fire way to get that plan executed. Large companies have a dedicated team responsible for all phases of a marketing program, from conception to analysis of the results, including setting benchmarks for improvement. What about businesses who have no marketing team, or a “team” made up of …