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Marketing For A Cause

In Fundraising, Marketing by Lynn Pechinski

When marketing your product or business, it is important to connect your consumer to the campaign so they can feel proud of their patronage of your business. Many companies have adopted cause-related marketing in order to do more than just promote their business. Cause-related marketing requires you to form an agreement with a particular cause in which some percentage of …

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Different Decorating Techniques to Make Your Corporate Apparel Stand Out

In Marketing by Lynn Pechinski

Corporate apparel is a very effective way to build your brand as well as your corporate culture. There are many different types of decorating techniques, and it’s important to understand the differences in order to make the best decision for your customized apparel project. Our latest LinkedIn Pulse article describes each technique in detail so you can make the right …

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The Best Marketing Advice for Small Business Owners

In Marketing, News by Lynn Pechinski

If you have a small business, creating a marketing strategy can be a challenge. With some commitment and persistence, you can create a marketing plan that can reap huge dividends. Get your message out by using the tools outlined in our latest Ezine article. Call or email 1st Straw to get solid marketing advice.

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10 Quick Tips for Writing Blogs

In Copywriting & Design, Marketing by Lynn Pechinski

A blog can be a great tool for providing relevant and useful information to readers about your industry or many other topics while helping to keep your business top of mind. But, it can be daunting – unless you follow some simple rules that can make your blog writing more effective. Our latest LinkedIn Pulse article will help you through the process of …

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Marketing With A Cause: Charitable Marketing Partners

In Fundraising, Marketing by Lynn Pechinski

A great method for marketing your business and giving back is to partner with a charity or nonprofit for an event or cause.  Not only do you get to promote your business, but you get to help these organizations spread awareness and raise funds for their important work. My LinkedIn article will get you started!   Image: © Can Stock Photo, Inc./focalpoint

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The Importance of Marketing Calendars to Your Business

In Marketing by Lynn Pechinski

The value of having a comprehensive and well-organized marketing calendar cannot be overstated. It ensures that everyone is on the same page and that marketing objectives are met. Our latest LinkedIn article about marketing calendars outlines why your business should have one and how to go about creating one.