Marketing is fundamental to any business’s growth; without letting people know about your products and/or services, your company would shrivel on the vine. Taking advantage of all the marketing tools available can seem like a herculean task for many small-to-medium-sized businesses. That’s why hiring a marketing consulting company that understands how to position your company for success can be worth …
6 Tips for Writing an Effective Headline That Attracts New Readers
Crafting a compelling headline is both an art and a science – but it’s something that can be easily learned and mastered. For some readers, it will be the first impression you make. Simply put, your goal when writing a headline for ANYTHING is to make the recipient interested enough to want to read your marketing piece. To accomplish this, …
5 Tips to Achieve Measurable Results From Direct Mail Marketing Campaigns
Direct mail marketing is much more than (though can include) sending out a postcard or a catalog. These days, a successful direct mail marketing campaign is one that’s integrated across your marketing channels, is designed to evoke a response, and delivers a personal experience for the recipient. There are more options available for direct mail than ever before – from …
Six Proactive Marketing Tips to Drive Your Business
Proactive marketing provides a win-win for both company and customer. By anticipating what customers want, how best to reach them, and through what channels they’re seeking information, a business can be more effective in gaining and retaining them. Moreover, those companies set themselves apart from competitors who aren’t doing their research and thus cannot foresee present (and future) needs. Our …
Marketing, Branding and Building Relationships: Why Relationship Marketing Builds Your Brand
In business, trust is everything. Your company’s ability to build trust, credibility, and loyalty is one of the most effective ways to turn customers into lifelong fans who will “sell” your company to others. Relationship marketing consists of strategies to bring a prospective customer into conscious awareness of your company all the way through creating a customer for life who …
Do You Know Your Business? Try Doing a SWOT Analysis
Do you really know your company? Business success is a combination of both internal and external forces, and it’s critical that you know what those forces are and how they shape your business. Performing a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) for your company can show you assets and liabilities you may not have been aware of. Knowing your …
Crafting Compelling Content: The Value of Effective Copywriting
The importance of effective copywriting in all forms of marketing communication cannot be understated. When done well, it can boost your SEO and increase your customer base. Your copy should inform and resonate with your reader, telling the story of who you are, why you stand apart from your competition, how your products or services can solve the reader’s problem, …
Have You Developed Your Marketing Plan for 2016?
All of the giants of industry are putting their marketing plans and budget together now. It is essential to have a well thought-out marketing plan that is proactive, not reactive. A marketing plan without a firm foundation merely sways in the breeze, with decisions being made willy-nilly about each shiny and novel marketing opportunity that is pitched by a company …
How Graphic Design and Art Production Can Optimize Your Business
When you need to grab the attention of many but are lacking the visual luster, you may be inadvertently hurting your business. By utilizing professional graphic design and art production services, you are creating a captivating and unforgettable display while showcasing exactly what your business is about! Steal the attention from the competitors and let your customers know what you …
Cross-Media Marketing: Taking Direct Mail to the Next Level
Many consumers equate a direct mail piece with another item to toss into the recycle bin. But direct mail, when integrated with a well-designed cross-media marketing campaign, can be integrated with a business’s online marketing strategy to become a powerful tool to generate qualified leads and to convert those leads into sales. It’s more than creating and maintaining online presence …