get attention newspaper headline

6 Tips for Writing an Effective Headline That Attracts New Readers

In Copywriting & Design, Marketing by Lynn Pechinski

Crafting a compelling headline is both an art and a science – but it’s something that can be easily learned and mastered. For some readers, it will be the first impression you make. Simply put, your goal when writing a headline for ANYTHING is to make the recipient interested enough to want to read your marketing piece. To accomplish this, your headline must be relatively short, compelling, and relevant to the attached content.

Our latest LinkedIn Pulse article outlines 6 specific and effective tips for ensuring that your headline is attention-grabbing and makes the reader want to know more. Learn more about writing effective headlines here: