Anyone who’s ever had custom apparel created for their company has some familiarity with screen printing. As a decoration method, it is a popular one; it works with a variety of different fabrics and can be used for many types of items, such as clothing and tote bags. Screen printing involves the application of ink through a screen to create …
7 Ways to Use PDFs to Boost Your SEO
There are good reasons to use PDFs on your website – whether it’s a white paper to download, a form to complete, or a catalog to browse through offline. Did you know that PDF documents can be searched and indexed by the search engines, just like a webpage can? Knowing this will allow you to create PDFs for your website …
How to Write a Call to Action
When someone visits your web page or click on an ad, what action do you want them to take next? How clearly do you spell it out for them? Creating an effective call to action (CTA) means a better click-through rate and more leads. Word choice, brevity, and clarity are all parts of writing a call to action that will …
How to Send Out Effective Email Newsletters
Email newsletters are a great way to keep in touch with your prospects and current customers. How do you make sure your newsletter is really reaching them? Well, for starters, your newsletter has to stick around long enough to be read (i.e., not end up in the spam folder). The layout has to be user-friendly, thoughtfully designed, and uncluttered. It …
How Do You Promote Your Business? Answer: Promotional Marketing
If a business wants to generate some buzz about a new product or service, they might offer a coupon or special deal (e.g., “buy one get one free”) for a limited time to encourage prompt action. This is called promotional marketing. A different company might select an attractive and functional tote bag and send it out to a select group …
8 Essential Elements of Great Logo Design
We all know what a great logo looks like. We are surrounded by logos in our daily lives, and some are so memorable that we can conjure their images in our minds easily. While it’s not difficult to cite an example of an effective logo, it’s not always easy to identify what makes that logo so powerful. Creating – or …
Press Release – May 8, 2016
May 8, 2016 FOR IMMEDIATE RELEASE Contact: Lynn Pechinski, President, 1st Straw Marketing & Promotions Local 609.654.2576 Toll Free 888.235.3088 14 years in Metro Philadelphia and South Jersey: Supporting Charities and Important Causes 1st Straw Marketing & Promotions Charitable Donation “It’s impossible to be perfect always. Sometimes a mistake is made. How we address the not so perfect order became …
3 Big Reasons Why Consistency and Frequency Matters in Social Media Marketing
Having a social media presence is beneficial in terms of spreading your marketing message to the masses. But presence alone is not enough to generate leads. Businesses must be using social media to actively engage their fans and followers in order to grow their business. Posts must be relevant, useful, frequent, and consistent in order to be effective in attracting …
Professional Color Printing: What You Need to Know
Your printed materials say a lot about your company – not just the design and layouts, but also the color printing itself. It’s where the rubber hits the road, so to speak. A well-designed, quality printed piece will get attention and make a positive impression on the recipient. It may seem more efficient and affordable to print your materials in-house, …
Copywriting: 5 Compelling Reasons Why Hiring a Professional Makes Sense
The quality, clarity, and impact of your content – in all areas of your marketing – will determine whether your message is delivered to your target audience. Beyond just correct punctuation and grammar, crafting compelling content that makes a reader want to keep reading is the goal of good copywriting. Who wants to spend money and resources writing a direct …