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7 Ways to Use PDFs to Boost Your SEO

In Copywriting & Design, SEO, By Lynn Pechinski

There are good reasons to use PDFs on your website – whether it’s a white paper to download, a form to complete, or a catalog to browse through offline. Did you know that PDF documents can be searched and indexed by the search engines, just like a webpage can? Knowing this will allow you to create PDFs for your website …

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How to Write a Call to Action

In Marketing, By Lynn Pechinski

When someone visits your web page or click on an ad, what action do you want them to take next? How clearly do you spell it out for them? Creating an effective call to action (CTA) means a better click-through rate and more leads. Word choice, brevity, and clarity are all parts of writing a call to action that will …

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How to Send Out Effective Email Newsletters

In Internet Marketing, By Lynn Pechinski

Email newsletters are a great way to keep in touch with your prospects and current customers. How do you make sure your newsletter is really reaching them? Well, for starters, your newsletter has to stick around long enough to be read (i.e., not end up in the spam folder). The layout has to be user-friendly, thoughtfully designed, and uncluttered. It …

Press Release – May 8, 2016

In News, By Lynn Pechinski

May 8, 2016 FOR IMMEDIATE RELEASE Contact: Lynn Pechinski, President, 1st Straw Marketing & Promotions Local 609.654.2576 Toll Free 888.235.3088 14 years in Metro Philadelphia and South Jersey: Supporting Charities and Important Causes 1st Straw Marketing & Promotions Charitable Donation “It’s impossible to be perfect always. Sometimes a mistake is made. How we address the not so perfect order became …

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3 Big Reasons Why Consistency and Frequency Matters in Social Media Marketing

In Social Media Marketing, By Lynn Pechinski

Having a social media presence is beneficial in terms of spreading your marketing message to the masses. But presence alone is not enough to generate leads. Businesses must be using social media to actively engage their fans and followers in order to grow their business. Posts must be relevant, useful, frequent, and consistent in order to be effective in attracting …

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Copywriting: 5 Compelling Reasons Why Hiring a Professional Makes Sense

In Copywriting & Design, By Lynn Pechinski

The quality, clarity, and impact of your content – in all areas of your marketing – will determine whether your message is delivered to your target audience. Beyond just correct punctuation and grammar, crafting compelling content that makes a reader want to keep reading is the goal of good copywriting. Who wants to spend money and resources writing a direct …