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3 Big Reasons Why Consistency and Frequency Matters in Social Media Marketing

In Social Media Marketing by Lynn Pechinski

Having a social media presence is beneficial in terms of spreading your marketing message to the masses. But presence alone is not enough to generate leads. Businesses must be using social media to actively engage their fans and followers in order to grow their business. Posts must be relevant, useful, frequent, and consistent in order to be effective in attracting …

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The 4 Often-Overlooked Benefits of Using Social Media to Promote Your Business

In Social Media Marketing by Lynn Pechinski

Using social media for your business consists of more that randomly posting articles and coupons on Facebook or Twitter. An effective social media marketing plan involves consistent posting of interesting content, the active engagement of readers in a two-way conversation, and the solicitation of feedback and reviews for continuous improvement (to learn more about the power of reviews, click here). …

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GETTING MORE “GOOGLE LOVE”:
THE POWER OF AN OPTIMIZED
GOOGLE+ BUSINESS PAGE

In Business, Internet Marketing, Social Media Marketing by Lynn Pechinski

Google Authorship is Kaput: Why Google Ended the Experiment UPDATE: On August 28, Google announced that it would be discontinuing Google Authorship. Specifically, Authorship results will no longer show up in searches and Google won’t track data using the rel=author markup any longer. This news comes after Google began limiting the number of author photos shown per query in December …