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3 Big Reasons Why Consistency and Frequency Matters in Social Media Marketing

In Social Media Marketing by Lynn Pechinski

Having a social media presence is beneficial in terms of spreading your marketing message to the masses. But presence alone is not enough to generate leads. Businesses must be using social media to actively engage their fans and followers in order to grow their business. Posts must be relevant, useful, frequent, and consistent in order to be effective in attracting new customers. Our most recent Tumblr blog answers the question about why consistency and frequency matters in social media marketing for staying top of mind in the midst of competition. The benefits of doing so make social media marketing a valuable investment: Image: © Can Stock Photo Inc./alexmillos