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3 Signs You Need Professional Marketing Consulting

In Marketing by Lynn Pechinski

Marketing is fundamental to any business’s growth; without letting people know about your products and/or services, your company would shrivel on the vine. Taking advantage of all the marketing tools available can seem like a herculean task for many small-to-medium-sized businesses. That’s why hiring a marketing consulting company that understands how to position your company for success can be worth …

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4 “Secret” Ways to Get Better Results from Your Internet Marketing Campaign

In Internet Marketing by Lynn Pechinski

Internet marketing is one of the best ways for companies to get their message out to – and put their brand in front of – large numbers of people almost instantaneously. By now, we all know about the importance of having a social media presence, the value of high-quality blogs or articles, and creating effective email marketing campaigns. But there …

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The 4 Often-Overlooked Benefits of Using Social Media to Promote Your Business

In Social Media Marketing by Lynn Pechinski

Using social media for your business consists of more that randomly posting articles and coupons on Facebook or Twitter. An effective social media marketing plan involves consistent posting of interesting content, the active engagement of readers in a two-way conversation, and the solicitation of feedback and reviews for continuous improvement (to learn more about the power of reviews, click here). …

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What You Need to Know About “Accelerated Mobile Pages” (AMP): It’s About Speed

In Internet Marketing, SEO by Lynn Pechinski

Google’s push toward innovation and their emphasis on improving the user experience continues with the rollout of Accelerated Mobile Pages (AMP). Launched last week, AMP is a slimmed-down version of HTML that allows for faster loading of web pages on mobile devices. It’s believed to be Google’s response to Facebook’s “Instant Articles”. Many other social media companies are part of …

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5 Tips to Achieve Measurable Results From Direct Mail Marketing Campaigns

In Marketing, Targeted Marketing by Lynn Pechinski

Direct mail marketing is much more than (though can include) sending out a postcard or a catalog. These days, a successful direct mail marketing campaign is one that’s integrated across your marketing channels, is designed to evoke a response, and delivers a personal experience for the recipient. There are more options available for direct mail than ever before – from …

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Six Proactive Marketing Tips to Drive Your Business

In Marketing by Lynn Pechinski

Proactive marketing provides a win-win for both company and customer. By anticipating what customers want, how best to reach them, and through what channels they’re seeking information, a business can be more effective in gaining and retaining them. Moreover, those companies set themselves apart from competitors who aren’t doing their research and thus cannot foresee present (and future) needs. Our …

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Website Optimization: 5 Ways to Improve Your Online Presence So People Can Find You

In Internet Marketing, SEO by Lynn Pechinski

Building and maintaining your online presence requires an understanding of what’s at stake if you don’t do it. If your website isn’t optimized to be seen by search engines, your customers can’t find you. If your company isn’t actively engaging with people on social media, you’re losing opportunities to create a fan base and get referrals. If your business isn’t …

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It’s Showtime! Developing an Effective Video Marketing Strategy

In Internet Marketing, Video by Lynn Pechinski

Whatever the size of your business, if you have an online presence, video marketing should be part of your overall marketing strategy. When properly written, directed, and produced, videos can help you boost product and brand awareness while  showcasing your products and services across a variety of video streaming platforms. Videos are a great way to get your message across …