Color printing press

Professional Color Printing: What You Need to Know

In Copywriting & Design by Lynn Pechinski

Your printed materials say a lot about your company – not just the design and layouts, but also the color printing itself. It’s where the rubber hits the road, so to speak. A well-designed, quality printed piece will get attention and make a positive impression on the recipient. It may seem more efficient and affordable to print your materials in-house, but based on the end result you seek, the wiser choice may be to have a professional printer handle the job. Some business owners don’t understand the different types of color printing and, therefore, are not sure what option would work best for their particular application. In our latest EzineArticles piece, we explain the differences between the two major types of color printing: spot color and 4-color process:

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