In our most recent LinkedIn article, we delve into the issue of viewability regarding pay-per-click ads. While an impression relates to the act of an ad being served to an online user, viewability reflects the likelihood that an ad will actually be seen. There have been several studies about this topic, and a number of the findings have provided important …
The Graphic Design in Your Marketing Pieces Could Be Costing You Sales
Carrying out an effective marketing campaign consists of many things, such as well-written and relevant content, a compelling call-to-action, and using multiple channels to get your message across to a target audience. If your layout and design are stale, outdated, or cluttered, your campaign (and subsequent campaigns) won’t gather much speed. Strong brand identity is, in part, a result of …
3 Top Reasons to Use Promotional Products in Your Marketing
Promotional products are a great way to market your business. Whether it’s tote bag or a t-shirt, an item that can worn or carried around in everyday life provides continuous exposure for you brand. They help establish goodwill and loyalty with your prospective customers. The world of promotional products has grown to include many technology and electronic gadgets that are …
Latest Google Algorithm Changes
Did you notice? The Google Search Engine Results Pages Layout has changed! In February, Google made a significant change to the placement of ads in their SERPs. Ads are now listed at both the top and bottom of the page and no longer appear on the right sidebar, leaving more room for Google’s PLAs (product listing ads) to appear on …
3 Signs You Need Professional Marketing Consulting
Marketing is fundamental to any business’s growth; without letting people know about your products and/or services, your company would shrivel on the vine. Taking advantage of all the marketing tools available can seem like a herculean task for many small-to-medium-sized businesses. That’s why hiring a marketing consulting company that understands how to position your company for success can be worth …
4 “Secret” Ways to Get Better Results from Your Internet Marketing Campaign
Internet marketing is one of the best ways for companies to get their message out to – and put their brand in front of – large numbers of people almost instantaneously. By now, we all know about the importance of having a social media presence, the value of high-quality blogs or articles, and creating effective email marketing campaigns. But there …
The 4 Often-Overlooked Benefits of Using Social Media to Promote Your Business
Using social media for your business consists of more that randomly posting articles and coupons on Facebook or Twitter. An effective social media marketing plan involves consistent posting of interesting content, the active engagement of readers in a two-way conversation, and the solicitation of feedback and reviews for continuous improvement (to learn more about the power of reviews, click here). …
What You Need to Know About “Accelerated Mobile Pages” (AMP): It’s About Speed
Google’s push toward innovation and their emphasis on improving the user experience continues with the rollout of Accelerated Mobile Pages (AMP). Launched last week, AMP is a slimmed-down version of HTML that allows for faster loading of web pages on mobile devices. It’s believed to be Google’s response to Facebook’s “Instant Articles”. Many other social media companies are part of …
How to Turn Online Leads Into Customers Through Conversion Rate Optimization
The most effective marketing begins with the end in mind. The ongoing goal in everything we do is to get the next customer. Once we bring a visitor to our website, our job is to show the visitor the clear, direct path to the next step. Whether our goal is to get the visitor to call, email, download, or submit …
6 Tips for Writing an Effective Headline That Attracts New Readers
Crafting a compelling headline is both an art and a science – but it’s something that can be easily learned and mastered. For some readers, it will be the first impression you make. Simply put, your goal when writing a headline for ANYTHING is to make the recipient interested enough to want to read your marketing piece. To accomplish this, …