Graphic Design & Art Production

The Graphic Design in Your Marketing Pieces Could Be Costing You Sales

In Copywriting & Design, Marketing by Lynn Pechinski

Carrying out an effective marketing campaign consists of many things, such as well-written and relevant content, a compelling call-to-action, and using multiple channels to get your message across to a target audience. If your layout and design are stale, outdated, or cluttered, your campaign (and subsequent campaigns) won’t gather much speed. Strong brand identity is, in part, a result of the visual aspects of your marketing: logo, color theme, and page layout, to name a few. The graphic design of all of your marketing pieces should present a cohesive and uniform message that reinforces your brand and sets you apart from the competition. In our most recent LinkedIn Pulse article, we discuss 3 reasons to take a fresh look at your graphic design before you start your next marketing campaign: