How to Measure Online Ad Viewability – It Only Takes a Second

In Internet Marketing by Lynn Pechinski

In our most recent LinkedIn article, we delve into the issue of viewability regarding pay-per-click ads. While an impression relates to the act of an ad being served to an online user, viewability reflects the likelihood that an ad will actually be seen. There have been several studies about this topic, and a number of the findings have provided important information about what factors make an ad more likely to be viewed. has come up with 5 main factors to determining viewability that can be used to your advantage. We’ve used this research to give you practical advice so you can get the most out of your online advertising dollars: