BACK-TO-WORK At long last, we are beginning to see the progression of employees and students going back to work and school. Many companies have carefully considered how to promote their brand to accommodate safety and good health. Companies continue to focus on how to provide safety protocols and address the comfort of their team, clients and prospective customers. . For …
Niche Marketing – What is it and Why bother?
Tips to Go Get a Slice of the Pie
Tips to Go Get a Slice of the Pie
You can gain more attention for your business by narrowing the scope of your target market. With a more targeted offer to your ideal customer, you will be more appealing to your market. To be most successful, pivot from selling, to offer solutions to your clients’ problems. Creating a niche market for your product gives you the ability to laser …
BUSINESS IS PERSONAL – MY WORLD CLASS VENDOR
I watched a video published by a vendor about how their company was born. This is a family business, an apparel and textile supplier that is devoted to corporate responsibility and community support. During the pandemic they shifted some of their focus to offer products for personal protection. You can learn a lot about how to do business by watching …
BEST PANDEMIC MARKETING IDEAS FOR SMALL BUSINESS
Remember Chicken Little? This folk tale told of a chicken who believed the sky was falling because an acorn hit his head. Drama ensued. COVID-19 has hit us with a sizeable acorn. And upon those who do nothing, the sky may indeed fall. But smart marketers and business owners are using this time to prevent the sky from falling. Plan …
5 Tips to Achieve Measurable Results From Direct Mail Marketing Campaigns
Direct mail marketing is much more than (though can include) sending out a postcard or a catalog. These days, a successful direct mail marketing campaign is one that’s integrated across your marketing channels, is designed to evoke a response, and delivers a personal experience for the recipient. There are more options available for direct mail than ever before – from …
Cross-Media Marketing: Taking Direct Mail to the Next Level
Many consumers equate a direct mail piece with another item to toss into the recycle bin. But direct mail, when integrated with a well-designed cross-media marketing campaign, can be integrated with a business’s online marketing strategy to become a powerful tool to generate qualified leads and to convert those leads into sales. It’s more than creating and maintaining online presence …
Connect & Inform With Clients and Prospects: Effective Email Marketing in Seven Steps
Email marketing is an effective way to keep in touch with your existing customers, prospects, and networking contacts. When partnered with a strong inbound marketing program (including local SEO and social media), it’s a When partnered with a strong inbound marketing program (including local SEO and social media), it’s a great tool to generate new leads and revenue, thereby growing your …
QR Codes
[box type=”titled-box” title=”The Quick Response Code” variation=”blue”] If you haven’t seen it yet, you’ll see it everywhere after you read this. Truly a marketing innovation: The “Quick Response Code” or “QR Code” for short — Many believe will change the world of marketing completely! A QR code is a barcode that anyone can scan, most likely from their Smartphone, immediately …
Men’s & Women’s Styles
[box type=”titled-box” title=”Companion Brands for Men & Women” variation=”blue”] Men’s shirts are shaped straight through the torso with the shoulders slightly sloping down from the collar and the sleeve sloping down at an angle. Basic fit considerations are fit at the neck, shoulder and sleeves. Men’s sleeve lengths are offered short or long sleeves down to the wrist. Men’s short …
- Page 1 of 2
- 1
- 2