Our client’s contract with our company or hire us as consultants because we have the expertise to make their marketing efforts successful. We are also extremely sensitive to our client’s risk exposure and are very protective of the potential liability of their programs. This includes thoughtful consideration of their branding and imagery as well as an awareness of who will …
A BURNING QUESTION ABOUT SEO
BLOGS AND SOCIAL MEDIA FOR SEARCH ENGINE OPTIMITATION
One of my webinar attendees wrote asking two questions about search engine optimization, blogging and social media: “I still have the same question, which no one seems to be able to answer. Is posting on Facebook and Linked-In, recognized by Google, the same as blogging? Does either get you better page positioning?” This is a frequently asked question. Here is …
6 Tips for a Successful Blog:
Blogging Your Way to Lead Generation
Many times during the course of my Local SEO seminars, I’m asked this question: Why blog? The question behind the question is usually: why should I put in the extra work to craft a blog post each month (or week, or quarter)? Attendees want to know how blogging relates to their inbound marketing strategy. As you’ll discover, it can be …
DIGITAL MARKETING – TOP 4 LEAD GENERATION TOOLS
You want to generate leads for your business. More leads mean more opportunities for revenue. Marketing tactics that once took days and weeks to now take seconds to launch, and feedback is instantaneous. With this this new digital age comes the opportunity to generate leads more quickly than ever before. With a plethora of digital tools available, where do we …
Clothes Make the Company:
“Wearable Branding” as an Effective and Effortless Promotional Tool
Do you have a favorite t-shirt? Our company produces a lot of custom printed t-shirts for our customers. Imprinted t-shirts, when cleverly designed, sized and produced with high quality printing standards, will provide an excellent vehicle to promote your business or event. The cost per impression (the “eyeball exposure” to your brand) is very low compared to other forms of …
Invisible to Visible:
6 Tips to Being Found
and Seen on Mobile Devices
The term “Mobile Marketing” is commonly understood to mean having a mobile presence, or using SMS to connect with potential and current customers. Actually, mobile marketing is much more. Find out why you need to embrace and smartly use mobile marketing strategies. Go to Mobile Marketing: 6 Essential Tips to Make Your Mobile Customers Find You.
Beyoncé the Marketer
Beyoncé’s Marketing Buzz When I suggest people use a blog to improve their online visibility, I get some sour reactions. Mostly I hear excuses such as, “I don’t have time and I can’t write.” How can we make it easier? It’s easier than you might think. Reflect on what happens in your everyday life and consider your unique perspective. Take …
MARKETING SECURITY
AVERT DISASTER – PROTECT YOUR ONLINE BRAND
Online marketing for businesses and non-profits is critical to success. No longer is it just a website; it is the whole online brand. If the goal of your company or non-profit organization is to generate leads, then you must have a plan that you can implement across several platforms to increase visibility through effective branding. The strategy is to create …
TO WWW OR NOT TO WWW:
HOW TO DISPLAY YOUR WEBSITE ADDRESS IN PRINT
Direct marketing without contact information is a waste of time and money. As marketers, we want to make sure we have a compelling call to action AND a way for our ideal prospects to get in touch with us. Not so long ago, a phone number and street address was the best contact method; today it’s a website and email …
The “Eyes” Have It:
Eyeball Marketing
Giving seminars is a great lead generator and learning experience. Here is one of the great questions that came up in a recent seminar I presented: Where do people look at on the search engine results page? A MiraMetrix© eye tracking study was done by SEOmoz to reveal what viewers are looking at on their screens. We can see on …