RiskyBusiness

RISKY BUSINESS –
WE PROTECT YOUR BRAND

In Marketing by Lynn Pechinski

Our client’s contract with our company or hire us as consultants because we have the expertise to make their marketing efforts successful. We are also extremely sensitive to our client’s risk exposure and are very protective of the potential liability of their programs. This includes thoughtful consideration of their branding and imagery as well as an awareness of who will be receiving the promotional products being used in their marketing programs. Products such as stress balls or desk toys, while not specifically made for children, can, depending on their design, may be considered by the Consumer Protection Safety Commission (CPSC) as a “children’s product”.

This article explains the importance of understanding the requirements of the Consumer Protection Safety Improvement Act (CPSIA) as it pertains to children’s products.