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Current Apparel Buzz Words

In Targeted Marketing by Lynn Pechinski

[box type=”titled-box” title=”Performance Apparel and Performance Brands” variation=”blue”]What is your garment going to be doing? How will it be used? Begin with the end in mind. Corporate buyers and non-profit groups are now looking for form and function as a key consideration 100% Cotton is sharing the spotlight with many synthetic fabrics. Performance apparel has many attributes: Anti wrinkle, anti …