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Why do better quality garments last longer?

In Promotional Marketing by Lynn Pechinski

[box type=”titled-box” title=”What Makes the Difference?” variation=”blue”] Why do better quality garments last longer? On reason is dimensional stability; the garment will resist the tendency to shrink or distort after washing. Quality apparel will maintain its intended shape to wear well over and over again. Look inside the garment for quality: You will see double-needle hems on better garments. This …

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Men’s & Women’s Styles

In Targeted Marketing by Lynn Pechinski

[box type=”titled-box” title=”Companion Brands for Men & Women” variation=”blue”] Men’s shirts are shaped straight through the torso with the shoulders slightly sloping down from the collar and the sleeve sloping down at an angle. Basic fit considerations are fit at the neck, shoulder and sleeves. Men’s sleeve lengths are offered short or long sleeves down to the wrist. Men’s short …

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Current Apparel Buzz Words

In Targeted Marketing by Lynn Pechinski

[box type=”titled-box” title=”Performance Apparel and Performance Brands” variation=”blue”]What is your garment going to be doing? How will it be used? Begin with the end in mind. Corporate buyers and non-profit groups are now looking for form and function as a key consideration 100% Cotton is sharing the spotlight with many synthetic fabrics. Performance apparel has many attributes: Anti wrinkle, anti …