Organic SEO (search engine optimization) utilizes a set of specific and effective techniques to increase page ranking on a search engine’s unpaid results. We call SEO “visibility marketing” because its ultimate goal is to make your site or page more visible to the search engines. SEO tactics are what bring new customers to your website and teach them about your business. When thinking about ways to make your business more attractive to your clients, visibility marketing should be at the top of your list. Without it, you will miss the opportunity to reach hundreds (if not thousands) of new customers. Take a look at some ways you can use some of these tactics to your advantage.
Besides connecting with others over social media, customers love to read about a business in a conversational setting. A well-written blog with relevant content draws readers in and makes them want to learn more about your business – and to return for future posts. While the rest of your website may talk about your business in technical terms, having a blog section on your website with useful and practical information can bring in new customers.
You can write the posts yourself or have guest bloggers do the work. Either way, consider that the blog is your chance to answer questions that people might have about your product or business, give customers tips about your industry, or provide a more personal connection. Blogging is also a great way to promote your business on other websites, so network with people you know and see if they would be interested in having you guest blog on their site. Soon you will have new customers coming in because of your cross-networking with other websites.
Know Your Customer
When you utilize SEO tactics, you are customer-focused, catering to the visitor’s needs, preferences, and concerns instead of simply promoting your business. The whole point of visibility marketing is for people to see your business prominently ranked on a search engine’s results page and have users click your link over anyone else’s.
The best SEO tactics are the ones that incorporate keywords and keyword phrases that would be searched by an end user instead of generic terms that everyone else uses. The sophisticated search engines have the ability to recognize when your content is relevant to the users’ search. Providing content the user is more likely to visit, read and engage will garner more website traffic for better lead generation.
The Power of the Review
When your visibility marketing program starts to gain traction, your website will be visible on multiple search engine results, for a variety of search terms. In time, this increased visibility can lead to people writing reviews about you and your business. Don’t underestimate the power of the review to attract more customers!
Yes, visiting and looking through your website will enlighten many customers, but peer reviews (on sites such as Yelp, Angie’s List, and Google My Business) are becoming increasingly important to customers when making purchasing decisions. The feedback generated by such reviews can be used to improve customer service, solve a problem, or discover a potential new revenue stream your business hadn’t considered.
The importance of SEO for business continues to increase. As search engine algorithms change and are refined over time, so must your SEO strategy be adjusted and evaluated once implemented. These tried-and-true SEO tactics will serve as a springboard to launch you into a successful SEO program!
Want help improving your website visibility? Do you need an affordable SEO program? 1st Straw Marketing & Promotions develops comprehensive, results-driven SEO programs to help our clients achieve greater visibility and higher search engine ranking results. Call us at 888.235.3088 so we can help your business, too!