Internet marketing, also known as online or inbound marketing, is how many businesses reach new prospects and stay connected with their current customers. By using the Internet (and its ancillary branches, such as email and social media) to market their business, they are able to get their message out to people across the globe in a fraction of the time …
How to Use Proven SEO Tactics to Gain More Customers
Organic SEO (search engine optimization) utilizes a set of specific and effective techniques to increase page ranking on a search engine’s unpaid results. We call SEO “visibility marketing” because its ultimate goal is to make your site or page more visible to the search engines. SEO tactics are what bring new customers to your website and teach them about your …
Have You Developed Your Marketing Plan for 2016?
All of the giants of industry are putting their marketing plans and budget together now. It is essential to have a well thought-out marketing plan that is proactive, not reactive. A marketing plan without a firm foundation merely sways in the breeze, with decisions being made willy-nilly about each shiny and novel marketing opportunity that is pitched by a company …
How Graphic Design and Art Production Can Optimize Your Business
When you need to grab the attention of many but are lacking the visual luster, you may be inadvertently hurting your business. By utilizing professional graphic design and art production services, you are creating a captivating and unforgettable display while showcasing exactly what your business is about! Steal the attention from the competitors and let your customers know what you …
Using the Periodic Table of SEO to Create SEO Success
In essence – and in a very simplistic way – building a successful SEO program is a bit like baking bread. Unlike cooking, baking requires a stricter adherence to a recipe, because of the chemical interactions necessary. Too much salt? Your bread won’t rise, no matter how much sugar and yeast you include. If you don’t take the time to proof …
The Power of Online Reviews in Growing Your Business: How to Embrace Yelpification
Today, more and more consumers are turning to the internet to make decisions about everything from home and car purchases to healthcare providers. They are relying – even demanding – peer reviews and feedback that will allow them to make purchasing decisions. Already playing an ever-increasing role in the purchasing of business technology and healthcare, the “yelpification” of business is …
Cross-Media Marketing: Taking Direct Mail to the Next Level
Many consumers equate a direct mail piece with another item to toss into the recycle bin. But direct mail, when integrated with a well-designed cross-media marketing campaign, can be integrated with a business’s online marketing strategy to become a powerful tool to generate qualified leads and to convert those leads into sales. It’s more than creating and maintaining online presence …
Google My Business is Deactivating Outdated Listings July 28th. Act Now to Maintain Your Listing!
Google My Business, launched just over a year ago and integrated with all other Google services, gave businesses the opportunity to be easily searchable across multiple Google platforms (Maps, Google Search, and Google+, for example). It allowed customers to write reviews, gain accurate information about a business and its location, and interact with the business in real time. Many businesses, …
Connect & Inform With Clients and Prospects: Effective Email Marketing in Seven Steps
Email marketing is an effective way to keep in touch with your existing customers, prospects, and networking contacts. When partnered with a strong inbound marketing program (including local SEO and social media), it’s a When partnered with a strong inbound marketing program (including local SEO and social media), it’s a great tool to generate new leads and revenue, thereby growing your …
Google Mobilegeddon 2015: The Aftermath
On April 21, 2015, Google rolled out its latest algorithm, designed to use a web site’s “mobile-friendliness” when determining its page ranking. This was an expansion, Google said, of its 2013 algorithm change adversely affecting responsive web pages with faulty redirects and other “not-ready-for-smartphone” errors. Since that time, mobile-only searches have increased, surpassing desktop searches in 2014. Google seeks to …