Internet marketing, also known as online or inbound marketing, is how many businesses reach new prospects and stay connected with their current customers. By using the Internet (and its ancillary branches, such as email and social media) to market their business, they are able to get their message out to people across the globe in a fraction of the time …
How to Use Proven SEO Tactics to Gain More Customers
Organic SEO (search engine optimization) utilizes a set of specific and effective techniques to increase page ranking on a search engine’s unpaid results. We call SEO “visibility marketing” because its ultimate goal is to make your site or page more visible to the search engines. SEO tactics are what bring new customers to your website and teach them about your …
The Power of Online Reviews in Growing Your Business: How to Embrace Yelpification
Today, more and more consumers are turning to the internet to make decisions about everything from home and car purchases to healthcare providers. They are relying – even demanding – peer reviews and feedback that will allow them to make purchasing decisions. Already playing an ever-increasing role in the purchasing of business technology and healthcare, the “yelpification” of business is …
Cross-Media Marketing: Taking Direct Mail to the Next Level
Many consumers equate a direct mail piece with another item to toss into the recycle bin. But direct mail, when integrated with a well-designed cross-media marketing campaign, can be integrated with a business’s online marketing strategy to become a powerful tool to generate qualified leads and to convert those leads into sales. It’s more than creating and maintaining online presence …
Google My Business is Deactivating Outdated Listings July 28th. Act Now to Maintain Your Listing!
Google My Business, launched just over a year ago and integrated with all other Google services, gave businesses the opportunity to be easily searchable across multiple Google platforms (Maps, Google Search, and Google+, for example). It allowed customers to write reviews, gain accurate information about a business and its location, and interact with the business in real time. Many businesses, …
Google Mobilegeddon 2015: The Aftermath
On April 21, 2015, Google rolled out its latest algorithm, designed to use a web site’s “mobile-friendliness” when determining its page ranking. This was an expansion, Google said, of its 2013 algorithm change adversely affecting responsive web pages with faulty redirects and other “not-ready-for-smartphone” errors. Since that time, mobile-only searches have increased, surpassing desktop searches in 2014. Google seeks to …
4 Local SEO Truths That Are
Now More Fiction Than Fact
So, it’s 2015 and your Local SEO campaign is underway. Your site is link-heavy, keyword-optimized and near the top of the SERP. Why is it no longer generating the same number of new leads and customers? The answer is that some of last year’s tried-and-true techniques (along with familiar Google algorithms) no longer apply in 2015. Here are 4 “fictions” …
Google’s “Pigeon” Update:
What to Do If Your Page
Ranking Flew the Coop
More changes from Google. We keep preaching how essential it is to update your website. As we become more inquisitive and sophisticated searchers, the search engines (Google, Yahoo and Bing to name just three) adapt their secret formula (algorithm) to provide the best results to the searchers’ queries. 7 IMPORTANT STEPS TO IMPROVE PAGE RANKING In Google’s ongoing efforts to …
GETTING MORE “GOOGLE LOVE”:
THE POWER OF AN OPTIMIZED
GOOGLE+ BUSINESS PAGE
Google Authorship is Kaput: Why Google Ended the Experiment UPDATE: On August 28, Google announced that it would be discontinuing Google Authorship. Specifically, Authorship results will no longer show up in searches and Google won’t track data using the rel=author markup any longer. This news comes after Google began limiting the number of author photos shown per query in December …
A BURNING QUESTION ABOUT SEO
BLOGS AND SOCIAL MEDIA FOR SEARCH ENGINE OPTIMITATION
One of my webinar attendees wrote asking two questions about search engine optimization, blogging and social media: “I still have the same question, which no one seems to be able to answer. Is posting on Facebook and Linked-In, recognized by Google, the same as blogging? Does either get you better page positioning?” This is a frequently asked question. Here is …