So, it’s 2015 and your Local SEO campaign is underway. Your site is link-heavy, keyword-optimized and near the top of the SERP. Why is it no longer generating the same number of new leads and customers?
The answer is that some of last year’s tried-and-true techniques (along with familiar Google algorithms) no longer apply in 2015. Here are 4 “fictions” regarding local SEO, along with the “facts” you’ll need to know so you can adjust your local SEO strategy for maximum effectiveness: