awareness ribbons of many colors

Using Awareness Days, Weeks, and Months as Promotional Tie-Ins for Your Business

In Promotional Marketing by Lynn Pechinski

Most of know about running promotional campaigns for events such as product launches, upcoming events, and major holidays. But did you know that awareness days (and weeks and months) are a great promotional opportunity as well? There are as many awareness days as there are causes out there. In addition, many professions are celebrated for days or weeks, such as nurses, administrative professionals, and even volunteers! Promotional products can be a fun and memorable way to promote a cause or show appreciation. My latest LinkedIn article discusses ways to use awareness days, weeks and months as promotional tie-ins:

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