FOR IMMEDIATE RELEASE
Contact: Lynn Pechinski, President, 1st Straw Marketing & Promotions
Local 609.654.2576 Toll Free 888.235.3088
International Association Honors Lynn Pechinski, PPAI Fellows Program
1st Straw Marketing & Promotions President Receives Top Recognition by PPAI
“It is an honor to be chosen in the inaugural selection for the PPAI (Promotional Products Association International) Fellows Program,” says Lynn Pechinski, President of 1st Straw Marketing and Promotions. The honor is given “to those who have been influential and have continuously supported the industry through personal involvement and who have contributed to a culture of volunteer engagement,” announced Lisa Beck, PPAI’s Member Engagement Program Manager.
The industry association is active in supporting the member suppliers and distributors with continuing education as well as lobbying support for legislation affecting the industry. The launch of the PPAI Fellows Program is a way to recognize the hard work of its members. Lynn Pechinski has been mentoring and teaching live and online education sessions for the past several years.
“We spend our time creating and improving our client’s marketing programs,” Lynn explains, “and this is intensive and time-consuming. We believe one essential way for us to generate leads is to teach, train and educate our clients and our colleagues.” For the past four years Lynn Pechinski and 1st Straw Marketing & Promotions has developed and delivered seminars and webinars to demystify SEO, also known as search engine optimization. For business owners, regardless of the business size, website visibility is critical to the marketing plan. Attracting more visitors to the website is an art and a science shrouded in the mysterious ever-changing behavior of the search engine companies, most notably Google, its market leader. Lynn states: “It is gratifying to be recognized for the important work of educating our clients, perspective clients, colleagues and competitors – yes, competitors.”
About 1st Straw Marketing & Promotions, LLC:
1st Straw Marketing & Promotions specializes in helping companies sell their products through traditional and inbound marketing services, including design, illustration, copywriting, print, promotions, and social media. Lynn Pechinski, President and CEO, has more than 30 years of experience in sales and marketing for Fortune 500 companies and world-class brands including BASF, Max Factor and Oral-B/Gillette. Lynn has served on the Board of Directors for the National Association of Women Business Owners, South Jersey chapter. In 2011, she received an Honorable Mention for their Enterprising Women of the Year award. For more information read Lynn’s Story, in her own words.