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7 Ways to Use PDFs to Boost Your SEO

In Copywriting & Design, SEO by Lynn Pechinski

There are good reasons to use PDFs on your website – whether it’s a white paper to download, a form to complete, or a catalog to browse through offline. Did you know that PDF documents can be searched and indexed by the search engines, just like a webpage can? Knowing this will allow you to create PDFs for your website …

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How to Write a Call to Action

In Marketing by Lynn Pechinski

When someone visits your web page or click on an ad, what action do you want them to take next? How clearly do you spell it out for them? Creating an effective call to action (CTA) means a better click-through rate and more leads. Word choice, brevity, and clarity are all parts of writing a call to action that will …

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How to Send Out Effective Email Newsletters

In Internet Marketing by Lynn Pechinski

Email newsletters are a great way to keep in touch with your prospects and current customers. How do you make sure your newsletter is really reaching them? Well, for starters, your newsletter has to stick around long enough to be read (i.e., not end up in the spam folder). The layout has to be user-friendly, thoughtfully designed, and uncluttered. It …

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8 Essential Elements of Great Logo Design

In Copywriting & Design by Lynn Pechinski

We all know what a great logo looks like. We are surrounded by logos in our daily lives, and some are so memorable that we can conjure their images in our minds easily. While it’s not difficult to cite an example of an effective logo, it’s not always easy to identify what makes that logo so powerful. Creating – or …

Press Release – May 8, 2016

In News by Lynn Pechinski

May 8, 2016 FOR IMMEDIATE RELEASE Contact: Lynn Pechinski, President, 1st Straw Marketing & Promotions Local 609.654.2576 Toll Free 888.235.3088 14 years in Metro Philadelphia and South Jersey: Supporting Charities and Important Causes 1st Straw Marketing & Promotions Charitable Donation “It’s impossible to be perfect always. Sometimes a mistake is made. How we address the not so perfect order became …

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3 Big Reasons Why Consistency and Frequency Matters in Social Media Marketing

In Social Media Marketing by Lynn Pechinski

Having a social media presence is beneficial in terms of spreading your marketing message to the masses. But presence alone is not enough to generate leads. Businesses must be using social media to actively engage their fans and followers in order to grow their business. Posts must be relevant, useful, frequent, and consistent in order to be effective in attracting …

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Professional Color Printing: What You Need to Know

In Copywriting & Design by Lynn Pechinski

Your printed materials say a lot about your company – not just the design and layouts, but also the color printing itself. It’s where the rubber hits the road, so to speak. A well-designed, quality printed piece will get attention and make a positive impression on the recipient. It may seem more efficient and affordable to print your materials in-house, …

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Copywriting: 5 Compelling Reasons Why Hiring a Professional Makes Sense

In Copywriting & Design by Lynn Pechinski

The quality, clarity, and impact of your content – in all areas of your marketing – will determine whether your message is delivered to your target audience. Beyond just correct punctuation and grammar, crafting compelling content that makes a reader want to keep reading is the goal of good copywriting. Who wants to spend money and resources writing a direct …

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How to Measure Online Ad Viewability – It Only Takes a Second

In Internet Marketing by Lynn Pechinski

In our most recent LinkedIn article, we delve into the issue of viewability regarding pay-per-click ads. While an impression relates to the act of an ad being served to an online user, viewability reflects the likelihood that an ad will actually be seen. There have been several studies about this topic, and a number of the findings have provided important …