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Google’s Updated Search Quality Evaluator Guidelines: What You Need to Know

In SEO by Lynn Pechinski

In July 2018, Google updated its Search Quality Evaluator Guidelines. These guidelines affect how Google rates the quality of the web page. Some of the changes are significant, especially as they relate to content quantity, quality, and credibility. Our latest LinkedIn Pulse article highlights some of the most relevant changes regarding content and content creators. Make sure you are doing …

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What You Need to Know about the Latest Google Speed Update

In SEO by Lynn Pechinski

In its ongoing efforts to improve the user search experience, Google rolled out its “Speed Update” in early July 2018 to emphasize the importance of page loading speeds on page ranking on mobile devices. Since most people conduct searches from their smartphones or tablets, it’s a logical move, since page loading speed was previously only a ranking factor for desktop searches. What …

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How Citation Can Help Website Visibility

In SEO by Lynn Pechinski

The word “citation” has several meanings, but the meaning you need to understand is that which pertains to search engine optimization (SEO). If you are a business owner with an online presence, using citation to boost your website’s visibility is essential. My latest LinkedIn Pulse article discusses what citation is, why it’s important for your business, and how to do …

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Branding for Cybersecurity: Promote Your Business and Help Protect Your Clients’ Online Privacy

In Promotional Marketing by Lynn Pechinski

Cybersecurity is a hot topic right now. There are a number of promotional products that can help keep computer users safe and secure while reinforcing your brand. When your customers use these products every day, they think of your business and what you have to offer them. Our latest LinkedIn Pulse article discusses the dangers of cyber attacks and outlines products that …

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Marketing For A Cause

In Fundraising, Marketing by Lynn Pechinski

When marketing your product or business, it is important to connect your consumer to the campaign so they can feel proud of their patronage of your business. Many companies have adopted cause-related marketing in order to do more than just promote their business. Cause-related marketing requires you to form an agreement with a particular cause in which some percentage of …

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Don’t Spread Misinformation: Spotting Clickbait, Native Ads, and Digital Image Manipulation

In News by Erin Collier-Plummer

There are many forms of misinformation on the Internet and social media. How many times have we seen a headline that really piqued our curiosity, only to click on it and find out it was just an ad or sponsored (read: biased) content? Being a responsible consumer of information means understanding how to identify media messages such as clickbait, native …

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Why Encrypting Your Website is Important, According to Google

In Internet Marketing by Lynn Pechinski

In 2014, Google announced that all websites should follow the HTTPS protocol to provide additional security to visitors. While many sites have moved to this protocol, others have not, and the latter run the risk of being penalized or having their websites flagged by Google. This protocol assures visitors that a website is authentic and safe from unauthorized access. Our latest …

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Keyword Research: Key Steps to Greater Website Visibility

In SEO by Lynn Pechinski

An important factor in website optimization – boosting your page ranking on the search engines – is incorporating keywords that closely match the terms your business’s target customers are searching for. Choosing the right keywords is the result of careful keyword research. Though this process of selecting keywords may sound highly technical, it doesn’t have to be. Our latest LinkedIn Pulse …

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Different Decorating Techniques to Make Your Corporate Apparel Stand Out

In Marketing by Lynn Pechinski

Corporate apparel is a very effective way to build your brand as well as your corporate culture. There are many different types of decorating techniques, and it’s important to understand the differences in order to make the best decision for your customized apparel project. Our latest LinkedIn Pulse article describes each technique in detail so you can make the right …