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What You Should Know About Google Possum

In News, SEO by Lynn Pechinski

In its ongoing quest to improve the user experience, Google rolled out a new algorithm update in late September. SEO insiders are referring to it as “Possum”, and it appears to be primarily affecting local rankings. Part of this results from the seeming separation of organic and local search results, which should benefit local businesses but may mean more page …

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Why a Logo is Important for Your Business

In Marketing by Lynn Pechinski

Have you taken a good look at your logo lately? The appearance of your logo says a lot about your company to current and potential customers, so make sure it truly reflects your business. An outdated, bland, or overly cluttered logo design speaks volumes – and not in a good way. In our recent LinkedIn Pulse article, we talk about …

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Press Release: 1st Straw Marketing & Promotions President Receives Top Recognition by PPAI

In News by Lynn Pechinski

FOR IMMEDIATE RELEASE Contact: Lynn Pechinski, President, 1st Straw Marketing & Promotions Local 609.654.2576 Toll Free 888.235.3088 International Association Honors Lynn Pechinski, PPAI Fellows Program 1st Straw Marketing & Promotions President Receives Top Recognition by PPAI “It is an honor to be chosen in the inaugural selection for the PPAI (Promotional Products Association International) Fellows Program,” says Lynn Pechinski, President …

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3 Tips to Make Your Next Promotional Business Event More Memorable

In Promotional Marketing by Lynn Pechinski

Planning a promotional event? you’ll want to make sure it’s exciting and memorable for your attendees as well as profitable for your business. Producing a memorable event brings back a loyal following time after time. Your guests will remember your event long after they leave and will look forward to the next invitation. There are things you can do before, during, and …

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Custom Apparel – Embroidery Techniques

In Promotional Marketing by Lynn Pechinski

Custom quality apparel is a great way to showcase your logo and brand, due to its longevity, durability, and likelihood that it will be worn again and again. There are a wide variety of apparel options to choose from, depending on your needs and taste. An embroidered logo adds a polished and professional look to your apparel. Machine embroidery uses …

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How NOT to Do SEO: 7 Common Mistakes to Avoid

In SEO by Lynn Pechinski

We hear a great deal about SEO – what it is, what it means for your business, and how to do it. But, how can you be confident that your efforts to boost your website visibility are working for you and not AGAINST you? Whether you outsource your SEO services or handle them in-house, you need to make sure you’re …

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Using Awareness Days, Weeks, and Months as Promotional Tie-Ins for Your Business

In Promotional Marketing by Lynn Pechinski

Most of know about running promotional campaigns for events such as product launches, upcoming events, and major holidays. But did you know that awareness days (and weeks and months) are a great promotional opportunity as well? There are as many awareness days as there are causes out there. In addition, many professions are celebrated for days or weeks, such as …

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Protect Your Brand by Trademarking Your Logo

In Business by Lynn Pechinski

Trademarking your logo is important when you want to protect your brand. When you’ve worked hard to create a logo or a tagline that reflects who you are and what you do, the last thing you want is to find that another individual or entity is using some or all of its elements without your permission. There is a process …

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3 Benefits of Running a “Scratch Off” Promotion

In Marketing, Promotional Marketing by Lynn Pechinski

Have you ever participated in a scratch off promotion? It’s a fun and engaging way to offer your existing and prospective customers incentives to do business with you. It capitalizes on the reality that people love getting free or discounted stuff, and enjoy the excitement of the surprise! One major fast food chain has used this kind of program very …

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Screen Printing 101: Why Using an Underbase Matters

In Promotional Marketing by Lynn Pechinski

Anyone who’s ever had custom apparel created for their company has some familiarity with screen printing. As a decoration method, it is a popular one; it works with a variety of different fabrics and can be used for many types of items, such as clothing and tote bags. Screen printing involves the application of ink through a screen to create …