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Protect Your Brand by Trademarking Your Logo

In Business by Lynn Pechinski

Trademarking your logo is important when you want to protect your brand. When you’ve worked hard to create a logo or a tagline that reflects who you are and what you do, the last thing you want is to find that another individual or entity is using some or all of its elements without your permission. There is a process …

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3 Benefits of Running a “Scratch Off” Promotion

In Marketing, Promotional Marketing by Lynn Pechinski

Have you ever participated in a scratch off promotion? It’s a fun and engaging way to offer your existing and prospective customers incentives to do business with you. It capitalizes on the reality that people love getting free or discounted stuff, and enjoy the excitement of the surprise! One major fast food chain has used this kind of program very …

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Screen Printing 101: Why Using an Underbase Matters

In Promotional Marketing by Lynn Pechinski

Anyone who’s ever had custom apparel created for their company has some familiarity with screen printing. As a decoration method, it is a popular one; it works with a variety of different fabrics and can be used for many types of items, such as clothing and tote bags. Screen printing involves the application of ink through a screen to create …

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7 Ways to Use PDFs to Boost Your SEO

In Copywriting & Design, SEO by Lynn Pechinski

There are good reasons to use PDFs on your website – whether it’s a white paper to download, a form to complete, or a catalog to browse through offline. Did you know that PDF documents can be searched and indexed by the search engines, just like a webpage can? Knowing this will allow you to create PDFs for your website …

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How to Write a Call to Action

In Marketing by Lynn Pechinski

When someone visits your web page or click on an ad, what action do you want them to take next? How clearly do you spell it out for them? Creating an effective call to action (CTA) means a better click-through rate and more leads. Word choice, brevity, and clarity are all parts of writing a call to action that will …

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How to Send Out Effective Email Newsletters

In Internet Marketing by Lynn Pechinski

Email newsletters are a great way to keep in touch with your prospects and current customers. How do you make sure your newsletter is really reaching them? Well, for starters, your newsletter has to stick around long enough to be read (i.e., not end up in the spam folder). The layout has to be user-friendly, thoughtfully designed, and uncluttered. It …

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8 Essential Elements of Great Logo Design

In Copywriting & Design by Lynn Pechinski

We all know what a great logo looks like. We are surrounded by logos in our daily lives, and some are so memorable that we can conjure their images in our minds easily. While it’s not difficult to cite an example of an effective logo, it’s not always easy to identify what makes that logo so powerful. Creating – or …

Press Release – May 8, 2016

In News by Lynn Pechinski

May 8, 2016 FOR IMMEDIATE RELEASE Contact: Lynn Pechinski, President, 1st Straw Marketing & Promotions Local 609.654.2576 Toll Free 888.235.3088 14 years in Metro Philadelphia and South Jersey: Supporting Charities and Important Causes 1st Straw Marketing & Promotions Charitable Donation “It’s impossible to be perfect always. Sometimes a mistake is made. How we address the not so perfect order became …

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3 Big Reasons Why Consistency and Frequency Matters in Social Media Marketing

In Social Media Marketing by Lynn Pechinski

Having a social media presence is beneficial in terms of spreading your marketing message to the masses. But presence alone is not enough to generate leads. Businesses must be using social media to actively engage their fans and followers in order to grow their business. Posts must be relevant, useful, frequent, and consistent in order to be effective in attracting …