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Niche Marketing – What is it and Why bother?
Tips to Go Get a Slice of the Pie

In Marketing, Targeted Marketing, By Lynn Pechinski

You can gain more attention for your business by narrowing the scope of your target market. With a more targeted offer to your ideal customer, you will be more appealing to your market. To be most successful, pivot from selling, to offer solutions to your clients’ problems. Creating a niche market for your product gives you the ability to laser …

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The Backpack to Go Anywhere

In Branding, Marketing, By Lynn Pechinski

The Backpack to Go Anywhere to Work or to Play Tech and Travel Backpack. When you go, this backpack holds all the necessities and keeps you organized. Sunglasses, drink bottles, laptop, power bank, iPad, credit cards, passport, and an umbrella with room to spare. The backpack has an external USB port, built-in charging cable, anti-theft zipper clip, hanging handle, cushioned …

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10 best practices for customer service

In Business, By Lynn Pechinski

Consider customer service as more than an obligatory part doing business. It is a best practice for marketing. As customers and clients, we consider great customer service an essential requirement of doing business in the first place. Certainly, the service experience has an impact on repeat business and long-lasting loyalty. An effective marketing program is used to attract, convince, and …

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Quik Zip Hoodie

In Marketing, Promotional Marketing, Video, By Lynn Pechinski

People always ask what is new a different. Marketing has to be unique and functional. Here you go … Do you know what the QuikFlip is? It’s a hoodie that converts to a backpack! A SHARK TANK™ success! Click on the video to check out the highly-animated guy showing off his hoodie. Of course, we can decorate with your logo …

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BUSINESS IS PERSONAL – MY WORLD CLASS VENDOR

In Business, Marketing, Marketing & Business Development, News, Promotional Marketing, Targeted Marketing, By Lynn Pechinski

I watched a video published by a vendor about how their company was born. This is a family business, an apparel and textile supplier that is devoted to corporate responsibility and community support. During the pandemic they shifted some of their focus to offer products for personal protection. You can learn a lot about how to do business by watching …