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Crafting Compelling Content: The Value of Effective Copywriting

In Marketing, SEO, By Lynn Pechinski

The importance of effective copywriting in all forms of marketing communication cannot be understated. When done well, it can boost your SEO and increase your customer base. Your copy should inform and resonate with your reader, telling the story of who you are, why you stand apart from your competition, how your products or services can solve the reader’s problem, …

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Quality or Quantity? How to Increase Website Visibility With Trustworthy Links

In Internet Marketing, SEO, By Lynn Pechinski

Link building is a hot topic in SEO. The general wisdom is that links equal visibility to search engines – and they can improve your page ranking when you follow best practices in building them. Links on your website should provide meaningful, helpful content to your readers. They should provide useful and relevant information. Your links should not be broke,n or redirect the …

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Second Verse Same As the First: How to Improve Your Website’s Visibility

In Internet Marketing, SEO, By Lynn Pechinski

Duplicate content – posting the same or similar content in multiple places around the internet – can damage your website’s SEO, reducing its visibility in search results by lowering its page ranking. Learn more about the consequences of using duplicate content and how to avoid it: http://ezinearticles.com/?Second-Verse-Same-As-the-First:-How-to-Improve-Your-Websites-Visibility&id=9250939

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Using the Periodic Table of SEO to Create SEO Success

In SEO, By Lynn Pechinski

In essence – and in a very simplistic way – building a successful SEO program is a bit like baking bread. Unlike cooking, baking requires a stricter adherence to a recipe, because of the chemical interactions necessary. Too much salt? Your bread won’t rise, no matter how much sugar and yeast you include. If you don’t take the time to proof …