Brand credibility is the reputation and image of your brand that can tip the market of a company’s potential customers into buying mode. Marketing experts often point out brand credibility as one psychological factor that could trigger the buying impulse of consumers. In this case, it refers to your brand’s reputation and ability (or inability) to convert that into sales. However, any trigger can produce a positive or negative effect.
Look Like a World – Class Athlete with an Oakley Backpack
Look like a world-class athlete! If you are on the move for work or play, check out this Oakley backpack that stores just about everything. Take care to pack only what you can carry … or what you can get someone you trust to carry. Water bottle, Eyewear, Laptop, and plenty of storage. And it’s Oakley, a leading product design …
BUSINESS IS PERSONAL – MY WORLD CLASS VENDOR
I watched a video published by a vendor about how their company was born. This is a family business, an apparel and textile supplier that is devoted to corporate responsibility and community support. During the pandemic they shifted some of their focus to offer products for personal protection. You can learn a lot about how to do business by watching …
Four-Color Process and Spot Color Printing
Printing is often considered complicated for people who don’t work with printers regularly. Some of the most often asked questions are about printing in full color versus spot color; printing digitally versus offset printing. When printing on paper or the ubiquitous tee shirt, what is the best option for a branding or promotional event project? Many times the artwork graphics …
2019 Event Calendar
2019 National Holidays and Events
Don’t Spread Misinformation: Spotting Clickbait, Native Ads, and Digital Image Manipulation
There are many forms of misinformation on the Internet and social media. How many times have we seen a headline that really piqued our curiosity, only to click on it and find out it was just an ad or sponsored (read: biased) content? Being a responsible consumer of information means understanding how to identify media messages such as clickbait, native …
The Best Marketing Advice for Small Business Owners
If you have a small business, creating a marketing strategy can be a challenge. With some commitment and persistence, you can create a marketing plan that can reap huge dividends. Get your message out by using the tools outlined in our latest Ezine article. Call or email 1st Straw to get solid marketing advice.
What You Should Know About Google Possum
In its ongoing quest to improve the user experience, Google rolled out a new algorithm update in late September. SEO insiders are referring to it as “Possum”, and it appears to be primarily affecting local rankings. Part of this results from the seeming separation of organic and local search results, which should benefit local businesses but may mean more page …
Press Release: 1st Straw Marketing & Promotions President Receives Top Recognition by PPAI
FOR IMMEDIATE RELEASE Contact: Lynn Pechinski, President, 1st Straw Marketing & Promotions Local 609.654.2576 Toll Free 888.235.3088 International Association Honors Lynn Pechinski, PPAI Fellows Program 1st Straw Marketing & Promotions President Receives Top Recognition by PPAI “It is an honor to be chosen in the inaugural selection for the PPAI (Promotional Products Association International) Fellows Program,” says Lynn Pechinski, President …
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