Email marketing is an effective way to keep in touch with your existing customers, prospects, and networking contacts. When partnered with a strong inbound marketing program (including local SEO and social media), it’s a When partnered with a strong inbound marketing program (including local SEO and social media), it’s a great tool to generate new leads and revenue, thereby growing your …
Tis the Season for Looking Back and Planning Ahead:
Creating Your Essential End-of-Year Marketing Checklist
We are fast approaching the end of 2014, and while we write our company holiday cards and order those last-minute client gifts, we should also be developing our marketing plan for 2015 (if we haven’t done so already). To make this a successful year, we need to review our “Ghosts of the Marketing Year Past” so our business can continue …
How Outsourcing Your Marketing
Team Can Save You Time,
Money and Risk
Businesses of all sizes need not just a marketing plan, but also a sure-fire way to get that plan executed. Large companies have a dedicated team responsible for all phases of a marketing program, from conception to analysis of the results, including setting benchmarks for improvement. What about businesses who have no marketing team, or a “team” made up of …
RISKY BUSINESS –
WE PROTECT YOUR BRAND
Our client’s contract with our company or hire us as consultants because we have the expertise to make their marketing efforts successful. We are also extremely sensitive to our client’s risk exposure and are very protective of the potential liability of their programs. This includes thoughtful consideration of their branding and imagery as well as an awareness of who will …
A BURNING QUESTION ABOUT SEO
BLOGS AND SOCIAL MEDIA FOR SEARCH ENGINE OPTIMITATION
One of my webinar attendees wrote asking two questions about search engine optimization, blogging and social media: “I still have the same question, which no one seems to be able to answer. Is posting on Facebook and Linked-In, recognized by Google, the same as blogging? Does either get you better page positioning?” This is a frequently asked question. Here is …
DIGITAL MARKETING – TOP 4 LEAD GENERATION TOOLS
You want to generate leads for your business. More leads mean more opportunities for revenue. Marketing tactics that once took days and weeks to now take seconds to launch, and feedback is instantaneous. With this this new digital age comes the opportunity to generate leads more quickly than ever before. With a plethora of digital tools available, where do we …
Invisible to Visible:
6 Tips to Being Found
and Seen on Mobile Devices
The term “Mobile Marketing” is commonly understood to mean having a mobile presence, or using SMS to connect with potential and current customers. Actually, mobile marketing is much more. Find out why you need to embrace and smartly use mobile marketing strategies. Go to Mobile Marketing: 6 Essential Tips to Make Your Mobile Customers Find You.
Beyoncé the Marketer
Beyoncé’s Marketing Buzz When I suggest people use a blog to improve their online visibility, I get some sour reactions. Mostly I hear excuses such as, “I don’t have time and I can’t write.” How can we make it easier? It’s easier than you might think. Reflect on what happens in your everyday life and consider your unique perspective. Take …