In 2014, Google announced that all websites should follow the HTTPS protocol to provide additional security to visitors. While many sites have moved to this protocol, others have not, and the latter run the risk of being penalized or having their websites flagged by Google. This protocol assures visitors that a website is authentic and safe from unauthorized access. Our latest …
How to Send Out Effective Email Newsletters
Email newsletters are a great way to keep in touch with your prospects and current customers. How do you make sure your newsletter is really reaching them? Well, for starters, your newsletter has to stick around long enough to be read (i.e., not end up in the spam folder). The layout has to be user-friendly, thoughtfully designed, and uncluttered. It …
How to Measure Online Ad Viewability – It Only Takes a Second
In our most recent LinkedIn article, we delve into the issue of viewability regarding pay-per-click ads. While an impression relates to the act of an ad being served to an online user, viewability reflects the likelihood that an ad will actually be seen. There have been several studies about this topic, and a number of the findings have provided important …
4 “Secret” Ways to Get Better Results from Your Internet Marketing Campaign
Internet marketing is one of the best ways for companies to get their message out to – and put their brand in front of – large numbers of people almost instantaneously. By now, we all know about the importance of having a social media presence, the value of high-quality blogs or articles, and creating effective email marketing campaigns. But there …
What You Need to Know About “Accelerated Mobile Pages” (AMP): It’s About Speed
Google’s push toward innovation and their emphasis on improving the user experience continues with the rollout of Accelerated Mobile Pages (AMP). Launched last week, AMP is a slimmed-down version of HTML that allows for faster loading of web pages on mobile devices. It’s believed to be Google’s response to Facebook’s “Instant Articles”. Many other social media companies are part of …
How to Turn Online Leads Into Customers Through Conversion Rate Optimization
The most effective marketing begins with the end in mind. The ongoing goal in everything we do is to get the next customer. Once we bring a visitor to our website, our job is to show the visitor the clear, direct path to the next step. Whether our goal is to get the visitor to call, email, download, or submit …
Website Optimization: 5 Ways to Improve Your Online Presence So People Can Find You
Building and maintaining your online presence requires an understanding of what’s at stake if you don’t do it. If your website isn’t optimized to be seen by search engines, your customers can’t find you. If your company isn’t actively engaging with people on social media, you’re losing opportunities to create a fan base and get referrals. If your business isn’t …
It’s Showtime! Developing an Effective Video Marketing Strategy
Whatever the size of your business, if you have an online presence, video marketing should be part of your overall marketing strategy. When properly written, directed, and produced, videos can help you boost product and brand awareness while showcasing your products and services across a variety of video streaming platforms. Videos are a great way to get your message across …
Quality or Quantity? How to Increase Website Visibility With Trustworthy Links
Link building is a hot topic in SEO. The general wisdom is that links equal visibility to search engines – and they can improve your page ranking when you follow best practices in building them. Links on your website should provide meaningful, helpful content to your readers. They should provide useful and relevant information. Your links should not be broke,n or redirect the …
Second Verse Same As the First: How to Improve Your Website’s Visibility
Duplicate content – posting the same or similar content in multiple places around the internet – can damage your website’s SEO, reducing its visibility in search results by lowering its page ranking. Learn more about the consequences of using duplicate content and how to avoid it: http://ezinearticles.com/?Second-Verse-Same-As-the-First:-How-to-Improve-Your-Websites-Visibility&id=9250939