Brand credibility is the reputation and image of your brand that can tip the market of a company’s potential customers into buying mode. Marketing experts often point out brand credibility as one psychological factor that could trigger the buying impulse of consumers. In this case, it refers to your brand’s reputation and ability (or inability) to convert that into sales. However, any trigger can produce a positive or negative effect.
6 Tips to Corporate Gift Giving
Sip, Sip, Hooray … Keep them Happy!
Sip, Sip, Hooray … Keep them Happy!
If you haven’t started thinking about your ideas for gift giving programs, today is the day! Check out some ideas here for corporate gift giving, how to be memorable, anchoring remote workers, and planning ahead for extended production and shipping times. . For those companies who are still offering their services remotely, there are a few ideas to showcase your …
10 best practices for customer service
Consider customer service as more than an obligatory part doing business. It is a best practice for marketing. As customers and clients, we consider great customer service an essential requirement of doing business in the first place. Certainly, the service experience has an impact on repeat business and long-lasting loyalty. An effective marketing program is used to attract, convince, and …
BUSINESS IS PERSONAL – MY WORLD CLASS VENDOR
I watched a video published by a vendor about how their company was born. This is a family business, an apparel and textile supplier that is devoted to corporate responsibility and community support. During the pandemic they shifted some of their focus to offer products for personal protection. You can learn a lot about how to do business by watching …
BEST PANDEMIC MARKETING IDEAS FOR SMALL BUSINESS
Remember Chicken Little? This folk tale told of a chicken who believed the sky was falling because an acorn hit his head. Drama ensued. COVID-19 has hit us with a sizeable acorn. And upon those who do nothing, the sky may indeed fall. But smart marketers and business owners are using this time to prevent the sky from falling. Plan …
Protect Your Brand by Trademarking Your Logo
Trademarking your logo is important when you want to protect your brand. When you’ve worked hard to create a logo or a tagline that reflects who you are and what you do, the last thing you want is to find that another individual or entity is using some or all of its elements without your permission. There is a process …
Do You Know Your Business? Try Doing a SWOT Analysis
Do you really know your company? Business success is a combination of both internal and external forces, and it’s critical that you know what those forces are and how they shape your business. Performing a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) for your company can show you assets and liabilities you may not have been aware of. Knowing your …
Have You Developed Your Marketing Plan for 2016?
All of the giants of industry are putting their marketing plans and budget together now. It is essential to have a well thought-out marketing plan that is proactive, not reactive. A marketing plan without a firm foundation merely sways in the breeze, with decisions being made willy-nilly about each shiny and novel marketing opportunity that is pitched by a company …
Google My Business is Deactivating Outdated Listings July 28th. Act Now to Maintain Your Listing!
Google My Business, launched just over a year ago and integrated with all other Google services, gave businesses the opportunity to be easily searchable across multiple Google platforms (Maps, Google Search, and Google+, for example). It allowed customers to write reviews, gain accurate information about a business and its location, and interact with the business in real time. Many businesses, …
Connect & Inform With Clients and Prospects: Effective Email Marketing in Seven Steps
Email marketing is an effective way to keep in touch with your existing customers, prospects, and networking contacts. When partnered with a strong inbound marketing program (including local SEO and social media), it’s a When partnered with a strong inbound marketing program (including local SEO and social media), it’s a great tool to generate new leads and revenue, thereby growing your …