Many times during the course of my Local SEO seminars, I’m asked this question: Why blog? The question behind the question is usually: why should I put in the extra work to craft a blog post each month (or week, or quarter)? Attendees want to know how blogging relates to their inbound marketing strategy. As you’ll discover, it can be …
MARKETING SECURITY
AVERT DISASTER – PROTECT YOUR ONLINE BRAND
Online marketing for businesses and non-profits is critical to success. No longer is it just a website; it is the whole online brand. If the goal of your company or non-profit organization is to generate leads, then you must have a plan that you can implement across several platforms to increase visibility through effective branding. The strategy is to create …
TO WWW OR NOT TO WWW:
HOW TO DISPLAY YOUR WEBSITE ADDRESS IN PRINT
Direct marketing without contact information is a waste of time and money. As marketers, we want to make sure we have a compelling call to action AND a way for our ideal prospects to get in touch with us. Not so long ago, a phone number and street address was the best contact method; today it’s a website and email …
The “Eyes” Have It:
Eyeball Marketing
Giving seminars is a great lead generator and learning experience. Here is one of the great questions that came up in a recent seminar I presented: Where do people look at on the search engine results page? A MiraMetrix© eye tracking study was done by SEOmoz to reveal what viewers are looking at on their screens. We can see on …
Google’s “Carousel” is the New Look of Your Online Searches
“If you don’t like the weather… now, just wait a few minutes.” – Mark Twain Mark Twain’s famous quote about the weather reminds me of the constantly changing Internet. Let’s look at the recent changes to SERP (Search Engine Results Page). The SERP is the page returned when you do a search in Google/Yahoo/Bing for a word or a …
Don’t Let Google Penguin
Leave You Out In The Cold
[box type=”titled-box” title=”Don’t Let Google Penguin Leave You Out In The Cold” variation=”blue”] When Google released its Penguin algorithm update in April 2012 (a 4th update published June 3rd of this year), the company continued their efforts to increase the quality of search engine results by further eliminating web sites which violate their Webmaster Guidelines. Specifically, Penguin seems to focus …
Why “Do” Local SEO?
Answer: To Get More Visibility, More Leads and More Business! SEO, or search engine optimization, can help businesses improve their rankings on major search engines such as Yahoo, Google and Bing. Local SEO is the process of registering your business with as many local search engines as possible so that your company can be found by potential customers within a …
7 Ways to Get Google Love
[box type=”titled-box” title=”Attraction Marketing is Key” variation=”blue”] Are you taking your online presence for granted? Just like any love relationship, if you don’t pay attention, things just don’t go well. Your website and online presence needs nurturing and attention. Why bother getting Google Love? By getting Google to pay attention to your business’s online presence, your prospect market can find …
Social Media Marketing
[box type=”titled-box” title=”The world is in a FACEBOOK FRENZY!” variation=”blue”] The current marketing buzz is all about Social Networking. Facebook has users that are 9 months old and users that are 90 years old! (yes, infants and grandparents have Facebook pages! I’ve seen it!!) Everyone is hopping on the social networking bandwagon! If you’re marketing your business or non-profit, don’t …