One of the missions of our marketing firm is to help businesses and non-profits make more money, address a challenge or create a surplus in fundraising to do their good works. When our clients do well, we do well. We help others. Our helping hand extends into the community. We donate our goods and our time. We also provide opportunities …
Google’s “Carousel” is the New Look of Your Online Searches
“If you don’t like the weather… now, just wait a few minutes.” – Mark Twain Mark Twain’s famous quote about the weather reminds me of the constantly changing Internet. Let’s look at the recent changes to SERP (Search Engine Results Page). The SERP is the page returned when you do a search in Google/Yahoo/Bing for a word or a …
Don’t Let Google Penguin
Leave You Out In The Cold
[box type=”titled-box” title=”Don’t Let Google Penguin Leave You Out In The Cold” variation=”blue”] When Google released its Penguin algorithm update in April 2012 (a 4th update published June 3rd of this year), the company continued their efforts to increase the quality of search engine results by further eliminating web sites which violate their Webmaster Guidelines. Specifically, Penguin seems to focus …
The Story Exchange
The Story Exchange is the premier media organization dedicated to telling the personal and professional stories of women who have started their own businesses, social enterprises and non-profits. An independent, 501(c)(3)—non-profit video initiative and digital platform that aims to increase the exposure and understanding of entrepreneurial women around the world. Their mission is to teach the importance of role models, and …
Marketing as an Investment Rethinking Marketing for Accounting Firms
At my professional Leads Group meeting this week, I asked my colleague Tom about using his strategic alliances as referral sources. His industry is Business Services, payroll and the many ancillary services payroll companies offer. He was talking about accounting firms. Tom sent me an enlightening article, The Top 10 concerns of CPA Firms published by AICPA (American Institute of …
Why “Do” Local SEO?
Answer: To Get More Visibility, More Leads and More Business! SEO, or search engine optimization, can help businesses improve their rankings on major search engines such as Yahoo, Google and Bing. Local SEO is the process of registering your business with as many local search engines as possible so that your company can be found by potential customers within a …
Lynn – CAS Certified
In June 2013 Lynn received the CAS designation. The PPAI Awards and Recognition Program celebrates creative excellence throughout the promotional products industry. With awards recognizing everything from Distinguished Service and Hall of Fame careers to great websites, outstanding customer service and everything in between, PPAI Awards winners embody excellence. The Certified Advertising Specialist (CAS) designation is awarded to professionals in …
From Cutting Edge to Obsolete in 6 Years: Are you Staying Current?
There was a network news story yesterday announcing the retirement of Apple’s support for the first- generation iPhone. In six short years, this huge innovation in communication has almost completely transformed many of our lives and culture. The strength of the Apple brand and the subsequent launches of improvements on this technological marvel have been the subject of both scrutiny …
2013 Finalist
[box type=”titled-box” title=”New Jersey Monthly Magazine” variation=”blue”]In May, 2013 Lynn was selected as a finalist for Woman Entrepreneur by New Jersey Monthly and Leading Women Entrepreneurs, LLC, which is an initiative to commend women entrepreneurs for their service, leadership, contribution to their communities and the state’s economic recovery. Women who qualify for this honor will be recognized through various media …
7 Ways to Get Google Love
[box type=”titled-box” title=”Attraction Marketing is Key” variation=”blue”] Are you taking your online presence for granted? Just like any love relationship, if you don’t pay attention, things just don’t go well. Your website and online presence needs nurturing and attention. Why bother getting Google Love? By getting Google to pay attention to your business’s online presence, your prospect market can find …