There are good reasons to use PDFs on your website – whether it’s a white paper to download, a form to complete, or a catalog to browse through offline. Did you know that PDF documents can be searched and indexed by the search engines, just like a webpage can? Knowing this will allow you to create PDFs for your website that will boost your SEO. There are some very simple things you can do to design your PDFs for maximum visibility and impact. In my latest LinkedIn Pulse article, I share 7 techniques you can easily implement the next time you design a PDF for your website. Make sure your PDFs are fully optimized for SEO: https://www.linkedin.com/pulse/7-ways-use-pdfs-boost-your-seo-lynn-pechinski
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