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What is Internal Branding and Why Should You Care

In #brand, #brandIdentity, #internalbranding, #marketing, #promotion, By Lynn Pechinski

  Internal branding is the company’s mission statement combined with its objectives, culture, and philosophy. Break it down and look inside at the people who work at the company and how the company is organized. Unless a company builds a brand inside its organization, the company will be less successful in promoting the brand to the market of potential customers …

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What is Brand Credibility?

In #advertising, #brand, #brandadvertising, #brandIdentity, #brandreputation, #businessdevelopment, #marketing, News, By Lynn Pechinski

Brand credibility is the reputation and image of your brand that can tip the market of a company’s potential customers into buying mode. Marketing experts often point out brand credibility as one psychological factor that could trigger the buying impulse of consumers. In this case, it refers to your brand’s reputation and ability (or inability) to convert that into sales. However, any trigger can produce a positive or negative effect.

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What is the Difference between clients and customers?

In #brand, #BrandAwareness, #clients, #customers, #marketing, #prospects, #salesfunnel, By Lynn Pechinski

  What is the Difference between clients and customers?   The words clients and customers are used interchangeably many times. I like to make this distinction. Clients are either on retainer and/or have a long-term relationship with our company, 1stStraw Marketing.   Clients come to us season-after-season, year after year as a trusted advisor who offers professional marketing services. Their …

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6 Tips to Corporate Gift Giving
Sip, Sip, Hooray … Keep them Happy!

In #BrandAwareness, #BrandCampaign, #Branding, #BusinessGifts, #CorporateGifts, #EmployeeRecognition, #Executive Gifts, #GiftProgram, #GiftPrograms, #GiftThemes, #PromotionalGifts, #ShippingDelays, #SupplyChainDelays, Branding, Business, Marketing, By Lynn Pechinski

If you haven’t started thinking about your ideas for gift giving programs, today is the day! Check out some ideas here for corporate gift giving, how to be memorable, anchoring remote workers, and planning ahead for extended production and shipping times. . For those companies who are still offering their services remotely, there are a few ideas to showcase your …

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Custom Branded Wireless Speaker

In #brand marketing, #custombrandedproducts, #logogifts, #marketing, #promotionalmarketing, #promotionalproducts, #uniquegifts, By Lynn Pechinski

_ See What’s New! We offer branded products that make your brand awesome! Check out this Wireless Speaker! Let the music transform special moments into lasting memories. This speaker is engineered to deliver bold, vibrant sound. It’s the Sonosphear™, combining classic design, 8w driver performance and state-of-the-art wireless technology. Imagine your custom designed artwork in a custom gift package. Whoever …

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Sustainable Products to Promote Your Business

In #Bamboo Products, #Branding, #Eco Friendly Products, #Insulated Cork Lunch Bag, #Pomotional Marketing, #Sustainable Branding, #Sustainable Products, By Lynn Pechinski

Sustainable Products to Promote Your Business 1st Straw Marketing & Promotions is showcasing items in the sustainable category. Offering a specific category of items that are sustainable gives our customers a way to be sensitive to these issues while promoting their business. This category of products uses materials and production processes that take into consideration major sustainability issues such as …