Keyword Research: Key Steps to Greater Website Visibility

An important factor in website optimization – boosting your page ranking on the search engines – is incorporating keywords that closely match the terms your business’s target customers are searching for. Choosing the right keywords is the result of careful keyword research. Though this process of selecting keywords may sound highly technical, it doesn’t have to be. Our latest LinkedIn Pulse article lays out 3 steps to get you started on the road to using more effective keywords!   Image credit © Can Stock Photo / ArtemSam