One of the missions of our marketing firm is to help businesses and non-profits make more money, address a challenge or create a surplus in fundraising to do their good works. When our clients do well, we do well. We help others. Our helping hand extends into the community. We donate our goods and our time. We also provide opportunities …
Marketing as an Investment Rethinking Marketing for Accounting Firms
At my professional Leads Group meeting this week, I asked my colleague Tom about using his strategic alliances as referral sources. His industry is Business Services, payroll and the many ancillary services payroll companies offer. He was talking about accounting firms. Tom sent me an enlightening article, The Top 10 concerns of CPA Firms published by AICPA (American Institute of …
From Cutting Edge to Obsolete in 6 Years: Are you Staying Current?
There was a network news story yesterday announcing the retirement of Apple’s support for the first- generation iPhone. In six short years, this huge innovation in communication has almost completely transformed many of our lives and culture. The strength of the Apple brand and the subsequent launches of improvements on this technological marvel have been the subject of both scrutiny …