View Post

Men’s & Women’s Styles

In Targeted Marketing, By Lynn Pechinski

[box type=”titled-box” title=”Companion Brands for Men & Women” variation=”blue”] Men’s shirts are shaped straight through the torso with the shoulders slightly sloping down from the collar and the sleeve sloping down at an angle. Basic fit considerations are fit at the neck, shoulder and sleeves. Men’s sleeve lengths are offered short or long sleeves down to the wrist. Men’s short …

View Post

Current Apparel Buzz Words

In Targeted Marketing, By Lynn Pechinski

[box type=”titled-box” title=”Performance Apparel and Performance Brands” variation=”blue”]What is your garment going to be doing? How will it be used? Begin with the end in mind. Corporate buyers and non-profit groups are now looking for form and function as a key consideration 100% Cotton is sharing the spotlight with many synthetic fabrics. Performance apparel has many attributes: Anti wrinkle, anti …