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2023 Apparel Print Trends – Swag Innovations

In #2023trends, #apparel, #appareltrends, #brand, #customapparel, #screenprinting, #swag, By Lynn Pechinski

  More information about 2023 printing trends can be found by clicking the link below   https://1st-straw.com/docs/ApparelPrintingTrends2023.html   And Now for Branded Apparel – New and Innovative!   New year, new ideas, we search for innovations to promote brand! You have a logo, a tagline, and perhaps a positioning line. You need to show off! You want some swag! You …

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What is Internal Branding and Why Should You Care

In #brand, #brandIdentity, #internalbranding, #marketing, #promotion, By Lynn Pechinski

  Internal branding is the company’s mission statement combined with its objectives, culture, and philosophy. Break it down and look inside at the people who work at the company and how the company is organized. Unless a company builds a brand inside its organization, the company will be less successful in promoting the brand to the market of potential customers …

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What is Brand Credibility?

In #advertising, #brand, #brandadvertising, #brandIdentity, #brandreputation, #businessdevelopment, #marketing, News, By Lynn Pechinski

Brand credibility is the reputation and image of your brand that can tip the market of a company’s potential customers into buying mode. Marketing experts often point out brand credibility as one psychological factor that could trigger the buying impulse of consumers. In this case, it refers to your brand’s reputation and ability (or inability) to convert that into sales. However, any trigger can produce a positive or negative effect.

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Sustainable is the Word – Sustainability is the Trend

In #eco-friendly, #eco-friendlybranding, #Recycledbranding, #Sustainability, #Sustainable Branding, #Sustainable Products, By Lynn Pechinski

    We have all heard and seen that the environment and climate change situation is one of the most insurmountable challenges of our time. There is no one solution. It will take all citizens of the planet and captains of industry to keep these conditions top of mind and part of our mission for the present and future.   …

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What is the Difference between clients and customers?

In #brand, #BrandAwareness, #clients, #customers, #marketing, #prospects, #salesfunnel, By Lynn Pechinski

  What is the Difference between clients and customers?   The words clients and customers are used interchangeably many times. I like to make this distinction. Clients are either on retainer and/or have a long-term relationship with our company, 1stStraw Marketing.   Clients come to us season-after-season, year after year as a trusted advisor who offers professional marketing services. Their …